Email marketing is here to stay. To date, there seems to be no other strategy as effective to reach and engage with your online prospects than through the email.
This is because when it comes to acquiring new customers, email marketing has proven to be more effective than social media. Not only that, but it’s also easy to use, action-oriented, customizable, personal, and measurable.
According to recent research by Hubspot, about 93% of B2B marketers use email to distribute content. Similarly, 80% of business professionals believe that email marketing increases customer retention. And more than 59% of marketers say email is their biggest source of ROI.
This shows that if you’re a business owner looking to improve your business process and get more leads and sales online, you need to leverage email marketing.
In this post, I want to share with you 10 actionable strategies that you can implement to get better at email marketing and maximize the great potential it portends.
1) Email Your List Daily
Emailing your subscribers on a daily basis is a strategy that experts in email marketing recommend to get better results. Emailing your list every day won’t only get you excellent results, but it also helps you become a good email marketer. By doing this, you’ll be able to show up in the inbox of your subscribers, make yourself known to them, understand their pain points, and know exactly what converts best with them.
2) Split Test With Different Copy
The fact is, when it comes to email marketing, there is no best approach to go about it. One strategy that experts use to stand out is split testing. By split testing, I mean trying out different copy and angles to see the one that converts the most. For instance, for a particular email, you can tweak the headline to see the one that converts best. You can also test with different length variation (long and short emails) to get a feel for what works the best.
3) Enroll In Email Writing Courses
Enrolling in courses that teach you how to write emails is another strategy that will help you become a better email marketer. Just like any other learning curve, email marketing is a huge industry. To be on top of your game, you need to update your knowledge vault on a regular basis. When you do this, you’ll be able to up your email writing skills and improve them exponentially.
4) Have A Mentor
The impact of mentorship for anyone doing business online cannot be over-emphasized. A mentor is someone who understands the industry better than you. They are ready to take you by the hand and guide you step-by-step. Working with an email marketing mentor, you will tap their wealth of experience and learn the strategies that have worked for them over the years in their business. Implementing these will go a long way in making you better at your craft.
5) Read Marketing Books
The end goal of every email marketing campaign is to turn your leads into repeat buyers. To do this effectively you need to understand and use triggers that not only teach but also engage and market to your email subscribers. One way to do this is to read marketing books. When you arm yourself with the knowledge that teaches you how to market to your leads, you’ll find it easy to sell to your prospects effortlessly.
6) Liaise With Fellow Email Marketers
To achieve great success with email marketing, you should never do anything in isolation. Reach out to fellow email marketers, liaise with them, ask them what works well at the moment. Share ideas and collaborate. Doing this will increase your knowledge of email marketing and help you get better results.
7) Follow Industry-Specific Blogs and Websites
The internet has made it easy to have access to knowledge that might have taken weeks to unearth in the past. Take note of the proliferation of industry-specific blogs and websites. In this context, it means websites and blogs that have email marketing as their main theme or a critical part of what they discuss on a consistent basis. These blogs and websites will provide you with fresh insights and data about email marketing which is necessary to improve your knowledge of the subject matter.
8) Conduct Surveys With Your List On A Regular Basis
As an email marketer, the greatest asset you have is your email list. The people on your list can make or mar your experience as an email marketer depending on how much attention you pay them. One strategy you can use to ensure that your list helps you achieve great results is to ask them questions. Do this by conducting surveys for your list on a regular basis. This will help you to know what they are interested in and where you should focus your efforts. When you do this, your email marketing outreach will greatly improve.
9) Hire An Email Editor
Hiring an email editor who can vet your emails before you send them to your list is another great way to strategically get better at email marketing. With an email editor serving as a second eye that peruses your emails and offers useful suggestions on how to make your message better, you’ll receive feedback on how your emails are getting along grammar-wise and what you can do to improve them.
10) Track Your Results
Tracking your results is an effective way to know how your email marketing campaign is doing. Apart from that, it also helps you know how well you’ve been performing and in which areas you need to improve.
Email marketing is an effective lead generation strategy that B2B and B2C business owners use in their online businesses. The 10 tips shared in this post will help you get better at email marketing and achieve great results for your business in the long run.
Owen McGab Enaohwo is the CEO and Co-Founder of SweetProcess; an easy-to-use and intuitive business process management software founded in 2013 that makes it possible for company executives and their employees to collaborate together to quickly document standard operating procedures, processes, and policies. You can connect with him on LinkedIn.