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LinkedIn’s Brand Refresh, Unveils New Logo and Design

18/06/2019

LinkedIn to improve its brand, made some changes in its logo as brought a new color palette, and a custom font.

guest-page-linkedin-CONTENT-2019

Presently, the new branding features can only be accessed on LinkedIn’s new ‘brand’ subdomain.

Users can also see on their welcome page when they’re singed out-

LinkedIn 1

Users can see the following changes:
  • Logo– The logo now has one color rather than three.
  • Colors– LinkedIn illustrates its new color palette as warmer and more convincing.
  • Illustrations– Custom illustration displays users connecting in the workplace.
  • Shapes– Users can see circles and rectangles throughout, inspired by the ‘i’s in the platform.
  • Font– The newly added font to the platform is custom typeface named ‘Community.’ The company says it includes elements of handwriting and rounded more organic letterforms.
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