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Digital Marketing in the Cannabis Industry-Top 8 Things to Know

19/06/2019

If you can remember cannabis ads on your social media feeds, it was in 2016 or its earlier time. In these days, there are imposed restricted rules around cannabis advertising along with CBD products in the major platforms like Facebook, Twitter, and Instagram. Even you’ll find there are stiff restrictions on the ancillary companies that have no business of cannabis.

So, because of having restrictions on cannabis advertising, digital marketing companies are looking for some creative ways to reach their target customers. As a result, let’s know some tips the will help you promote your digital marketing in the cannabis industry. Also, the post will let you know how to get the pot out of your system you’re using right now to the effective one.

1. Find Out A Weed-Friendly Ad Network

It’s true you’ll find there ‘digital raids’ like Facebook, Instagram, and Google to conduct your business. But, you’ll find there some advertising networks that display ads for your cannabis business. For example, if you use ‘Traffic Roots” for this business, you can control your online presence with easy effort. Thus, it’ll help you get your business ads to your target audience.

Also, you have to change your ads soon to the broader community when they’re not running on the large mainstream sites. After that, you can get a try to the site ‘Mentis’ that offers you to target your customers by specific state, region, or zip code.

2. Consider Buying a Billboard

Billboard advertising is one of the visible and bold home runs with a good better location and some innovative juice. You’ll be able to achieve it with the help of an advertising and digital media company. In this case, you might need a monthly cost of $2K to $100K depending on your needs.

But, remember that in some cannabis legalized states have strict restrictions on what you’re able to display in public. So, check your state laws before you go with this plan.

3. Get Media Coverage

As all types of startups may need to select between ads and PR, this can make the higher digital marketing costs. Now, the question is that which one is the best in this point of view. If you’re a former advertising guy, you should go with PR each time. Here, it’s quite valuable getting an article then add while building reliability and expecting higher rank on the SEO.

However, look for one think that they focus on cannabis while hiring a PR firm. Also, when you’re reaching out with your story ideas to media outlets, you’ll be able to save some money. You can make instructional videos on how to detox naturally and get the media coverage on that.

4. Create Walking Logos

Dennis Rodman came with a Potcoin T-shirt in each interview he did during Trump and Kim Jong Un’s first meeting in Singapore. You may remember his shirt if you can’t remember what he said there. So, you can steal this idea for your cannabis brands. It can be effective that real-life humans are using your brand colors.

It means that you should beware of the rule of swag that says put your graphics on the best-quality merch. As a result, you should buy twice the quality over half of the number.

5. Get Sponsor Somebody/ Something

Imagine a conference, a film festival, a team, and an athlete to be a sponsor. It’s a great way to let everybody know your name on big letters as things get happened by the brand. Also, it’s effective to become a sponsor at a trade show, for example, the Cannabis World Congress and Business Expo.

Besides, you can hook up celebrities and sports stars that are other great ways to spread your brand’s message. It’s because people always like to follow their favorite stars for the most steps of their lives.

6. Promote on a Vending Machine

As it’s a real way, Green Box and Grasshopper Kiosks make digital vending machines. It’s because it’s for dispensaries to take all from beverages to pre-rolls. In this case, you can use this idea to place your company in their video touchscreens.

Or, you also can think about to wrap the machine in your cannabis branding. And finally, you’ll find all the necessary things that are sponsor-friendly in the dispensaries.

7. Arrange A Party

You can remember a cannabis software company, Treez, arranged an after-party at the last year’s Las Vegas MJBizCon. The part was not just a hefty investment; it also was a big gable. They threw buckets of ducats at Champagne events off the Strip and opposing with famous brands.

So, if you go through this way, you can show off your cannabis brand to thousands of happy cannabis consumers.

8. Start Blogging Your Brand

If you have a well-planned blog, you’ll be able to share your intelligence and passion in a well-known setting. In this issue, instead of pictures, search engines are the key in your articles.

That’s why you have to create some articles that are as though-leading as full with tons of advice including some easy ways to detox their body. Moreover, it’s another plus point if you add a video of your products for efficient impact on the audience.

Bottom Line

Certainly, it’s your duty to allow people to know about your great product. So, other than the above-said ways, you can do something more to make your cannabis brand famous. These include stickers, hand out flyers as well as T-shirt.

Author Bio:

Mary Walton is a professional editor, content strategist and a part of NCSM team. Apart from writing, Mary is passionate about hiking and gaming. Feel free to contact her via Facebook.

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