LinkedIn is introducing new tools to help company pages to drive leads and measure the impacts.
Custom Call-to-Action (CTA) Button
“As a Page Admin, we’ve heard that you want the ability to customize the way you engage with your Page followers and visitors. Beyond the primary “Follow” button, we’ve now added the ability to select a custom CTA button for your Page.”- The company
Five new options make it easy to turn your Page visitors into potential leads, and new analytics dashboards provide deeper insight into how many visitors are clicking through.
The company is introducing custom call-to-action (CTA) buttons. It can be set up to drive potential leads in five different ways and new analytics dashboards offer detailed insights.
Custom CTA button options include:
- Contact us
- Learn more
- Sign up
- Visit website
“You can find the click-through analytics for your custom CTA button in two places: Either the Dashboard on the left-hand side of your Page Admin home or at the top of your Visitor Analytics tab.”
Communities Hashtags, a new feature that lets you associate your page with related hashtags and you can directly engage with LinkedIn members and businesses through hashtags topics.
“To get started, click into a hashtag feed you’re associated with to interact with new audiences in the voice of your business.”
Mobile Admin Editing
Now LinkedIn members can update key page details and edit already published posts from their mobile devices.
Communities Hashtags and Custom CTA Buttons & Analytics are available on desktop only.