LinkedIn marketers will find three new ways to accomplish their advertising goals.
Employing Campaign Manager, advertisers can now optimize their marketing ad campaigns for the following goals-
- Brand Awareness: Boost share-of-voice throughout the top of funnel campaigns that charge by impressions.
- Website Conversions: Optimize campaigns for particular website activities, like purchases or event registrations.
- Job Applicants: Ads can now be made to augment job applications.
In addition to this update, the platform is optimizing its click pricing to align with selected goals.
If you take website visits as an example, then advertisers will only be charged for clicks that move to a landing page on their website.