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Triggered Email: How it is an Effective Email Marketing Resource

29/07/2019
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Email marketing is one of the most popular and effective marketing strategies that can also increase your sales conversions as well as improve your SEO results.

Although, it often gets limited to sending automated emails for either welcoming the users or promoting new products.

As such, most of these emails land into spam folders. Do you think this makes email marketing dead?

The answer is NO.

You can still get the most out of your email marketing with the help of triggered emails.

The solution is triggered emails which have a relatively higher success rate compared to their traditional counterparts.

What Are Triggered Emails?

Triggered emails originate as an outcome of specific actions your target audience takes.

In the usual scenario, a set of predefined activities or their lacking encourages your automated email marketing system to generate a triggered email.

Triggered emails take help of the following factors to cite a response from your customers.
  • Dates and demographics associated with the target audience.
  • Behaviors, for instance, positive actions or the lack of response.
  • Internal or external factors, for instance, seasonal trends or company events.

As triggered emails target specific users and prompt them to take a particular action, they ensure a relatively better chance of succeeding.

This reason states that you can use them to increase your conversions quickly and effectively.

1) Use Interactive Onboarding Emails

Onboarding emails are used to make a memorable first encounter with your brand.

You have to act like a guide and tell your audience what they are going to get from you going forward.

You can take Groove’s onboarding email as an example of how to compose an interactive email-

Devoid of any graphics, the simple email from Groove’s CEO is titled “You’re in   PLUS, a quick question…”

The question for users is, “Why did you sign up for Groove?”

This is an amazing way to start a conversation with your new users and know their actual expectations and demands.

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2) Re-embrace Your Old Customers

Customers come and go! But many times, you find customers who interacted with you thoroughly on a positive note. This creates a memory with someone who occasionally interacted with you.

Here, you have to re-embrace that connection.

Sometimes, users simply forget about your service or product, and all they want is a mere nudge from you.

You can send re-engagement trigger emails after 30, 45 or even after 15 days of inactivity from the last purchase or log in by a user.

You can take different steps, on the basis of the type of inactivity.

For instance, if users are ignoring your emails, you can learn from what Grammarly does.

Grammarly in its re-engagement email sends users a crisp and simple reminder of what they’ve been missing. Their bold CTA GO button looks extremely inviting.

The following example will clarify more.

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3) Show Your Caring Side

Nurturing the requests of existing customers is the swiftest way to boost your sales. The best way to do this is to provide the best possible user experience.

Triggered emails are able to provide a better user experience in many different ways. One of the most common ways is to share important details with your users using transaction emails.

This method has been used by top names in the global business and one of them is American Airlines.

It uses transaction emails to bring real-time updates to the customers which include reminders for check-in to change in the schedule of the flight.

Similarly, you can use such emails to update your customers with the new offers, changes or whichever information you want to share with them.

Ensure your emails are relevant only. Don’t go PUSHY!

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Conclusion

Email marketing is a worthy marketing strategy and if you know certain tactics, you can achieve much more than this.

In this article, you’ll find that tactic in the form of triggered emails.

Hope you find the information useful!

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