Affiliate marketing used to be way simpler than it is now. The Internet was a much smaller place and promoting your website to gain more traffic was a lot easier. Nowadays, the World Wide Web is pretty overcrowded which means that you will have to be investing extra energy to get any kind of results.
But the good news is that there are ways that have been proven to be effective even in this highly competitive environment. Let’s talk about these five key ingredients that make up a successful affiliate marketing strategy.
1) Pay per Click Advertising (PPC)
Paid advertising is one of the best ways to promote affiliate programs and scale your growth. They are especially useful for growing your mailing lists and promoting webinars or YouTube videos. Alternatively, you can simply direct searches to the vendor website. In short, pay-per-click advertising (aka PPC) is the perfect way of leveraging search engines in order to drive highly targeted traffic to a particular landing page.
One of the greatest benefits of the PPC advertising model is that you don’t pay for placing your ad on a search results page, but for individual clicks. This means that you will be paying for as much as your ad works rather than for simply having that ad up.
PPC is the ability to purchase and optimize the right ads for the given phrases. This means that when users search for particular keywords that you are targeting, your ad will pop up in one or several ad placements of the search results page in such search engines like Google, Bing, Yahoo, and others. These locations include:
- At the top of the search results page.
- On the right side of the search results page.
- At the bottom of the search results page.
Most affiliate marketers jump right in when they hear about PPC advertising because it is one of those channels that allows you to get immediate sales. But the first challenge you may encounter is that you will need to have some funds to make this work. Likewise, PPC also requires some creativity to make your ads stand out. There are some things to keep in mind before you start using this technique.
Your first step is to do some research and read about PPC advertising. Make sure you know what your target market is in order to be able to create the most relevant ads. PPC Affiliate Marketing is not the easiest practice, but you can learn how to do it effectively and become a professional in this field.
Coupons were always important in the world of affiliate marketing for many different reasons:
- Discounts are always welcome.
- It doesn’t require a lot of content writing.
- You don’t need to stick to one niche.
- By maintaining quality and earning valuable backlinks, you will be different from most coupon and deal sites that are spammy.
An online coupon business can prove to be extremely profitable when you know how to use it to its maximum. Coupons are primarily used to give your customers an opportunity to get a great deal and a discount offer for a particular product. Everyone wants to save money, no matter what they are doing or what they are buying. Consequently, as long as you help people do just so, they will keep coming back for more.
The best way to use this strategy is to always find only the best deals. Your number one priority must be to gain the trust of your readers rather than make a quick buck. Even if the commission you will get from the sales is smaller than you would like it to be, it is still better than having no sales at all and earning nothing.
Every time someone wants to make a purchase, they will be checking your website to see if you have any great deals for this product that they can make use of. This is why it is so important to have a long-term approach to your payoffs.
Coupons can be submitted to two places:
- External coupon and special deals websites.
- Your own dedicated coupon site.
When you use coupons, don’t forget to add some extra information about the product to help your readers choose easier. In addition to that, make sure you provide your readers with an opportunity to get involved. This can be either enabling the comment section, adding share buttons, and so on.
3) Reviews on Your Blog
Nothing is better for affiliate marketing than having your own affiliate blog that is focused on reviewing products. You won’t believe how easy it is to write reviews about the products you use on a daily basis.
By writing about your favorite products (that you will be representing afterward and finding great deals for), you will show your readers that you are truly passionate about these items and want to bring only the best to your customers.
So, how do you get started? In order to come up with a good product review, you must first use the product you will be writing about. While using it, take mental notes about what you like and what you don’t like about it as well as how it is different from similar products you have used before.
Make sure that your review is genuinely helpful and describes the product in detail. One of the most important things to keep in mind is that you must not hide any flaws or defects the product has. Maintain a good balance between its advantages and disadvantages, but don’t make it seem like a bad product either.
Make sure to include affiliate links to products in the right places in order not to make them seem too promotional. Moreover, you must always optimize your content for search engines so that you can get more organic traffic.
One of the downsides of running a review blog is that it is quite time-consuming. You will need to dedicate hours every week to write, edit, format, and publish your reviews. It’s definitely not a fast way to get a lot of traffic, so you must keep in mind that it will take time to build your reputation.
But apart from writing reviews, you can also write on topics that are closely related to the products you are promoting. This will allow you to get more readers interested in your blog.
To create and run a successful affiliate review blog, research the relevant keywords, choose your topics, and start writing content. Once you are involved in the process, start promoting your blog on social media. In fact, this last point is essential as it allows you to get more exposure and grow your follower base.
Webinars are unique in their own way and quite different from any other technique on this list. Webinars are becoming more and more popular because of the things they can achieve.
While a lot of consumers prefer reading product descriptions, guides, and documentation to understand how the product works, some like joining a webinar dedicated entirely to the product in question.
One of the reasons why people love webinars so much is that it’s a type of hands-on education. Moreover, they are able to ask questions and get answers immediately. This ensures that every viewer understands the functions of the product perfectly.
Webinars are user-friendly and feel personal to your viewers. On the other hand, you don’t need to replace any of your content solely with webinars. You can still keep your product reviews and simply supplement them with webinars.
Some things you should do before live streaming your webinars include practicing your skills as a host, creating an outline of your webinar, and possibly posting some sneak peeks as to what your viewers can expect. After the live stream, make sure that you leave it up as a recording for more people to be able to discover it later.
5) Email Marketing
Last but not least, you can use email marketing which is still considered one of the best if not the best online marketing channel currently available to marketers of all kinds. Even simply adding several calls to action on your website asking visitors to subscribe to your newsletter will make a difference.
Once you build your email subscriber base, you will be able to send out engaging and relevant content to your readers including affiliate links. Some ways you can increase your email subscriber list are:
- A pop-up that activates when the visitor wants to leave your site. The pop-up can include a special offer such as an ebook, checklist, and so on that will be sent to the reader’s email once they subscribe to the newsletter.
- A reminder to subscribe to your newsletter at the end of each review you post.
- Several calls to action in different places of your website.
In conclusion, it is always hard to succeed when everyone is putting in as much effort as you are if not more. But once you implement these practices.
Frank Hamilton has been working as a translator at translation service TheWordPoint. He is a professional writing expert in such topics as blogging, digital marketing and self-education. He also loves traveling and speaks Spanish, French, German and English.