Eager to generate traffic for your affiliate marketing website?
Research conducted by Forrester and commissioned by Rakuten on the affiliate marketing industry revealed that this marketplace is growing to a first-rate $6.8 billion till 2020.
In this article, you’ll come to know about 7 different traffic sources for affiliate marketing websites-
1. Pay-Per-Click Advertising
Pay-per-click (PPC) advertising is one of the most prudent ways of generating traffic to your site.
PPC’s biggest strength is the network of Google Ads. In PPC, you create search ads based on keyword queries of Google Ads and bid a particular amount per click. PPC charges you on the number of clicks your site receives. One can also try Bing Ads.
PPC can go quite extensive as it is very competitive. Although, advertisers can have many optimization options available to advertisers. If you want to win the PPC audience, you’ve to be ready with all the best practices and optimization strategies. It’s a difficult platform to compete in, but it can be very profitable if you can master this.
2. Social Media Advertising
Social media advertising is another great way to bring traffic to your affiliate offers.
When you say social advertising, you find Facebook, LinkedIn, Instagram, Twitter and Pinterest advertising at the front. These websites allow you to target the audience based on keyword searches, interests, and retargeting. Even though the cost goes up, these channels still cheaper than Google Ads.
More or less, these platforms focus on audience targeting. This means marketers have to research and understand the demographics of audiences. Facebook as of now proffers the most custom targeting options. The platform also helps you with AI to expand your existing audience base and explore new ones.
3. Search Engine Optimization
SEO is a popular marketing strategy to bring traffic on a particular platform. Since it is organic, it is more approachable than other platforms. The SEO method also helps websites get the best ranking in SERP. This method includes metrics like site’s loading speed, the domain age, the number of links pointing to the site, and abandon rates.
Apart from this, sites also receive organic traffic from content publishing. Then, you need high-quality content for the website and promotion purposes. This comprises articles, blogs, podcasts, videos, downloadable documents, and others.
SEO is the most reliable organic traffic source you can count for your affiliate website. On the other hand, SEO campaigns can ask months of work until you start seeing results.
4. Social Media Marketing
Social media marketing is the next to SEO when it comes to drive organic leads. The advantage of SMO over SEO is “the previous one brings potential leads more quickly than the later one”.
The chief goal of this strategy is to create a large following on sites like Instagram, Facebook, LinkedIn, Twitter, YouTube, and Pinterest. This will need you to create valued and engaging posts and work with other influencers in your industry/market.
It is a trusted traffic-driving resource on the internet.
5. Contextual Advertising
Contextual ads are advert blocks that display in the context of the content. Google and Microsoft pubCenter are two major networks for running these types of ad campaigns. The advertisements are shown in a small text or banner format on various pages. These pages are on partner sites which are websites run by Google AdSense for monetization purposes. These ad campaigns are like PPC, you’re charged on a pay per click basis.
You can also use this network to generate humongous traffic on your affiliate website.
6. Email Advertising
Emails are one of the most underutilized traffic sources and there are numbers of email newsletter (also called ezines) publishers that will sell advertising space in their newsletters. In numerous cases, it’s often better to generate leads from these ads instead of redirecting users directly to your affiliate offer.
7. Native Advertising
Native ads look like regular articles on media websites, the only difference they give a feel of advertisements. These ads work greatly for affiliate marketers if they know their numbers. You’ll be charged on a CPM basis that means a particular rate for every 1000 views you receive. If you want your native ads to work great, you’ve to ensure it reads like an authoritative article that adds value and matches the voice of the publisher site.
If you want your affiliate website work greatly, you need to have immense traffic on your site.
In this article, you can learn what are different sources of traffic generation on your affiliate marketing website.