You can find anything on the internet. From daily news to an article about how to make your favorite dish, you can find anything on the web. But, what makes everything so easily searchable?
There is a way the best and most valuable articles are on your search list.
The content uploaded on the web lands on the first page with the help of a killer SEO strategy for the website. But, what makes a strategy killer?
Well, there are many search engine optimization strategies that teams try out, and still need to update upon existing strategies. There is no sure shot way to be #1.
Having said that; there are ten search engine optimization strategies that have proven to be a great way to bring your content to the first page of searches. We discuss these strategies in detail here and give you one case study explaining how they leveraged it to their advantage.
1. Auditing Your Website
Before going in-depth into creating the perfect SEO strategies to increase organic traffic on your website, it is essential to know where you stand.
Auditing your website gives you a clear picture of specific performance statistics :
- How easy is it for users to navigate through your website?
- Do web pages require more time to load than needed?
- Are all links and backlinks on your website functioning properly?
- Is your website targeting the right keywords?
- What’s your website’s performance in SERPs?
- Is your website optimized for more conversions?
After knowing the basics of your website’s current SEO standing, it becomes really easy to document what needs to be improved. This simplifies the process of creating SEO strategies that will be perfect for your website.
A few aspects to remember when auditing your website are illustrated in the image below:
Make sure you do a thorough audit of your website before knowing which aspect needs improvement. Create a list of things you need to improve on your website and get cracking on SEO strategies to get your website on top.
2. Doing an In-Depth Keyword Research
Any emphasis on keyword research will not be enough.
It is crucial to have the best and most accurate keywords that you will target on your website.
It is important to know that via keywords you aren’t only increasing your websites’ visibility, but also reaching out to potential customers/clients.
When choosing keywords for your website, you must keep three things in mind:
If the keyword you choose ticks all three boxes, then add it to your list.
It is also crucial to understand the difference and importance of different types of keywords.
As a broad concept, keywords can be divided into two types:
The relation between both keywords and how relevant they are in terms of search volume is given below:
Perform your research properly and check out at least three of your competitors. Audit their website and see what keywords are they targeting and what strategies have helped them come on top. Adopt only those strategies that fit for your company, don’t go overboard.
3. Understanding Content Marketing
Content is the building block of every online business.
Whether you are a startup or a well-known brand which is starting to build an online presence, everything rides on the content you post on your website.
Right from web pages to blogs to relevant news, your existing and potential customers will visit your website only if it has relevant content.
What do we mean by relevant content?
Well, a customer will only visit your website if they search for something on the web and a webpage or blog from your website comes up.
Other than looking for answers, people also search the web for solutions or information regarding a product or service.
There is a content marketing cycle that you must follow to be on your A-game. The below image illustrates the cycle.
Competitor research is crucial here too. Along with research, it is essential to have a content marketing strategy and follow the cycle from the start. This way, you will have a vast range of content on your website – that is SEO friendly.
4. Optimizing Your Website For Greater UX
Did you know that 74% of customers are more likely to return to a website if it is properly optimized for mobile?
Optimizing your website for your users is essential in providing good user experience. This experience not only leaves an impact on your potential customers but also enhances brand value and name.
A few things you must consider when optimizing your website include:
- Load Time
- Website Navigation
- Self Help Options
- Mobile Response Time
- Device Optimization
- Text Formatting
- Website Responsiveness
Before optimizing your website, create a list of things you need to keep in mind when optimizing your website.
5. Diving into Link Building
When creating your website and getting it up and running, it is crucial to give importance to link building.
Linking relevant pages or blogs on other content pieces on your website not only gives your visitors more accurate information but also increases website navigation.
With proper link building, your website is bound to top the SERP charts, increasing the search rankings significantly.
Link building can be done in all the ways illustrated in the image above.all others, the top 3 ways that are better than the rest are:
You can build links on another website too! Either you can ask for a link exchange or link your blog on a phrase that fits the theme of the linked blog. This phrase can be on a webpage or a blog. Search for high DA (Domain Authority) websites and pitch in to contribute to their blog. Always link a high ranking blog on this blog, to increase website visitors and potential leads.
6. Designing Innovative Content Marketing Campaigns
Being different from the crowd is what gets brand in the limelight.
All top brands, ranging from Coke to Dominos have one thing in common – innovation.
Their products and services have a specific characteristic attached to it. But, think yourself: did this happen overnight?
No, it didn’t.
It took a lot of effort, hard work, and definitely – innovative content marketing campaigns!
One example of Coke that was a brilliant initiative was “Share a Coke”.
Coke came up with a “Share a Coke” campaign. This gave the brand the opportunity to connect with their existing companies.
They personalized their drinks and added a customer’s name on a Coke pet bottle.
This campaign was a hit! Customers shared their photos on social media with their personalized pet bottles. It caught on and the campaign went viral in just a few days!
Personalization goes a long way, especially when it comes to building a connection with your customers. Whether it is sending a personalized message via emails or by making product recommendations, the more personalized it is, the better and effective!
7. Getting an SSL Certificate
Cybersecurity is an essential aspect to consider when developing your website, especially if you’re in the eCommerce businesses.
Many customers don’t try new brands or websites to buy things online just because they aren’t sure of the authenticity of the payment portal.
So, getting an SSL certificate gives your website a “safe” badge and improves the website ranking as well.
What is an SSL certificate?
SSL certificates are nothing but small data files that digitally bind a cryptographic key to a company’s details.
These certificates bind together two aspects of your company:
- Domain, server, or hostname.
- Company name and location.
Install an SSL certificate onto your webserver to enable a secure session with all browsers. This will ensure all your existing and potential customers trust your website in digital transactions.
8. Optimizing Website URLs
Everything needs to be optimized on your website – even the individual URLs.
Whether its a blog or a web page, the URLs of every page on your website needs to be optimized.
A URL has seven elements it must have and these elements are:
- Internet Application Protocol
- Top-Level Domain
- Category (Keyword)
- Sub-Category (Keyword)
- Webpage Name with Targeted Keywords
Below is how these elements look in a URL:
URL optimization is critical for website navigation. You can easily categorize webpages on the bases of categories and sub-categories as mentioned in the URL. Another major plus point is that the URLs contain your targeted keywords, therefore increasing search ranking.
9. Giving Importance to Content Reoptimization
No matter how much you research and upload content on your website, there will always be a scope of improvement.
There are many reasons why certain content pieces are not performing well on SERPs, a few reasons include:
- Not enough keyword inclusion
- Irrelevant keyword usage
- Keyword stuffing
- No proper content structure
- Lack of information
Right from web pages to blog posts, anything on your website can fall prey to such issues.
So, it is essential to check and improve on webpages that can increase views, and in the long run, increase rankings and leads.
A HubSpot survey showed the “before” and “after” of website improvements. The results were as follows:
Keep track and research existing webpages, blogs, or other content pieces on your website that can be improved. Only target those pages that can have a significant impact on your website rankings.
10. Researching Competitor Strategies
Every step of the way, you must be ahead of your competitors. And, that’s why competitor research is crucial.
Competitor research gives you an insight into:
- Their strategies from day one
- What strategies failed and what worked
- How they reach their audience
This research also helps you dodge issues that you may not be able to evaluate.
There are four aspects you need to consider when conducting a customer analysis:
- Market Shares
- Market Position
Getting into the minds of your competitor is the best way to understanding their strategies and next move to be on top. This way, you can always be one step ahead and overpower your competitors and beat them to the top!
So now that we have a basic idea of SEO strategies, how do we put it to action?
How to Create The Perfect SEO Strategy?
Once you are aware of the different search engine optimization strategies, the next step is to understand how to create the best one for your site. It’s an easy 4-step process:
1. Define Your Target Audience
The first step to creating an SEO strategy is to define your target audience.
Ask yourself “who are you catering to?”
Once you have a set of people you know you are targeting, make a list.
Keep track of their:
- Age groups
2. Create Customer Personas
After defining your target audience, it is essential to dig a little deeper and create customer personas.
- Why would they need your product/service?
- What would they be looking for?
- What questions would they ask?
- What answers will we be giving them?
3. Design a Strategy Roadmap
Now, once you have an idea of who you are creating the SEO strategy for, the next step is to answer the “how”.
The best way to do that is by creating a strategic roadmap.
Use a calendar and create milestones for each strategy implementation. This way, you will not only be organized but will have a clear picture of what needs to be done and by when.
4. Deploy a Marketing Project Management Software
Streamlining the entire SEO strategy creation and implementation process can be difficult, but with the right marketing project management software like ProProfs Project, it can be a breeze.
Such tools have all the features, such as a single dashboard, shared calendar, task management, milestone visualization, and team collaboration, that help you monitor the entire implementation easily.
Implement SEO Strategies With Ease Using a Robust Marketing Project Management Software!
Due to the number of search engine optimization strategies you have to implement on your site, it becomes a challenging task to keep track of everything you have to do. It is always better to invest in a marketing project management software, as it helps in countless ways.
For starters, you can create a project and assign roles to your employees. As a result, everyone will know what they have to do to improve the rankings of your site. At the same time, you can keep track of the timeline and progress of each SEO strategy for the website.
If your employees need to share docs and files related to improving search engine rankings, the tool will make it easier. It acts as a platform where every member of your business can upload and access data from a single location. If you need your team to make specific changes in the products, the marketing project management software allows you to add comments.
So, implement search engine optimization strategies mentioned in this blog and ensure you have the right tool in place, keeping everything streamlined.
David is a technical writer, his works are regularly published in various papers and top-notch portals. His rich experience in project management software helps him offer a latest and fresh perspective on improved efficiency in workflows across organizations. His informative works on similar lines can be viewed on ProProfs Project. You can connect with David on LinkedIn.