Undoubtedly, social media is one of the best and successful medium for fresh video bloggers. After all, the content is able to drive the web to a much greater extent and will undoubtedly continue to do so.
Videos are more important for people of every niche as it is the most raising trend on the web globally. Social media videos are liked, commented and shared across a variety of platforms and have increased all over the years.
- 6 out of 10 people would rather watch online videos than television. (Google)
- Mobile video consumption rises by 100% every year. (Insivia)
- 78% of people watch online videos every week and 55% view online videos every day. (HubSpot)
- A Facebook executive predicted that their platform would be all video and no text by 2021. (Quartz)
- 59% of executives say they would rather watch a video than reading the text. (Wordstream)
- 75% of all video plays are on mobile devices. (eMarketer)
- People are 1.5 times more likely to watch video on their mobile phones. (Facebook)
- 92% of users watching video on mobile will share it with others. (Wordstream)
- By 2020 there will be close to 1 million minutes of video crossing the internet per second. (Cisco)
Hence, the above statistics are enough to prove the worth of social media video blogging as an effective tool for beginners.
7 Tips for Video Blogging on Social Media
Let’s talk on seven smart tips for effective vlogging on social media below.
1. Upload Native Video Content
Social media is a great place for beginners to engage target audiences by sharing videos as per Adweek, 75 million people visit Facebook’s video platform every day. In doing so, try to post native videos instead of sharing YouTube or any other platform links. The reason is, native videos are proven to perform better than video platform links.
According to a study conducted by Quintly, they analyzed 167,000 Facebook profiles with 6 million posts. They concluded that Facebook native video get a 110% more interaction and 478% more shares when compared to external video links.
Hence, the above study proves the fact that social media is clearly prioritizing to upload native videos over external video links. According to the study, there may be two possible reasons:
- Native videos play automatically with scrolling, while external source videos need to be performed manually.
- Native videos play within social media platforms while others need to link to an external page making users leave social media pages.
Hence, both of the above reasons play a significant role to enhance a social media user experience and make a native video worthy of fresh vloggers.
2. Share Short, Value-Oriented Videos
Creating short and useful videos are an ideal way to engage audiences from social media. These videos if appropriately done can get you the right kind of attraction and attention and spread your awareness and even facilitate your organic search rankings.
There is a plethora of short social media videos being widely used and shared on several platforms. Snapchat users watch 10 billion videos each day (Mashable). From Instagram’s 60 second video to Facebook’s 2-minute videos, short videos are famous because they work.
As per research was done by Hubspot, the most successfully recommended social media time frames to get the best results are:
- Facebook videos: 1 minute
- YouTube videos: 2 minutes
- Instagram videos: 26 seconds
- Twitter videos: 45 seconds
Moreover, instant gratification can make social media video content successful because users like them. They want content which serves them with:
- Keeping a track of latest happenings around them
- Get entertained on the spot before moving on
- Consume content without wasting time
- Get timely informed on most recent trends and topics of their interest
Short videos are an excellent medium for people looking for useful resources but are bust and have a short time span. Today as per Wordstream, when more than 80% of the content is consumed on mobile devices on the go, it is better to keep your content précised and to the point.
Lastly, the most effective way to leverage the power of content is to make how-to videos that people love to see by getting the solution to their problems.
3. Make the First 10 Seconds Count
While crafting a video content, remember that a significant amount of audiences leave in the first few seconds if they didn’t find it useful. That is why you need to write a script that engages them from the very first second.
As per a study conducted by Vidyard, videos are tending to lose most of the viewers within the first 30 seconds.
Hence, as a beginner, you need to include something that your audiences may hold onto. Try to grab the attention in the opening of your video to bring out the true potential of your work.
It is recommended to show something highly exciting and interesting or include something immensely worthy in the very beginning of the video. If you are succeeded in grabbing the attention of the visitor in the first 10 seconds, you can get tons of views, likes, comment s and shares guaranteed.
Additionally, don’t forget to add subtitles because most of the videos are auto-played during scrolling without sound and most people use social media in public. They don’t want to draw attention with sounds on.
4. Focus Story Telling
The world is changing, and people like to hear an engaging story instead of direct selling. 71% of people watch more video than they did a year ago (HubSpot). It’s all about how you tell the story that grabs the attention of audiences and getting you the real-world results. Hence, videos are the best medium for storytelling.
Give an immense value and make sure your videos are filling a need and storytelling helps you with that. It enables you to connect with your audiences. Also, you need to produce a psychological swing impact to bring out their emotions. This will lead you to make your audiences take the action you need them to take.
You can add value to your social media content promotion while focusing on social media content. In turn, this will help you to create active following audiences. It will help you to deliver a clear message that can strike the emotional chord of viewers. Hence, the idea is to create a relevant social media video content to showcase your positive side with storytelling.
5. Add CTA
CTA is an integral part of any video content. It may be either to like, share, subscribe or signup with you. It is essential to use the significant weapon and hence, you need to put serious efforts into creating content that is valuable and worth sharing.
However, as a beginner, you need to get a good ROI with vlogging; hence, an active call to action should be embedded in it. The reason is if you are not encouraging your audiences to act, then what is the use of wasting time, energy and money on creating video content?
You need to identify an objective to work on and then try to include it to achieve the practical purpose with a well-structured CTA. Once you can get transparent with it, you can smoothly lead your audiences to take your desired action.
Most of the social media platforms know the importance of CTA and how it supports vloggers to get the right audiences. Thus, if you are creating social media video content, then you may find it easier to add a proper CTA in your videos.
6. Leverage Current Assets
If you may feel overwhelmed in creating social media content as a beginner, then you can use the assets that you already have. You can convert your slide share into videos, or you can use some of your streaming as a part of your social media video marketing strategy.
To make sure your content gets to the pain points of your followers, start with a burning question or address a hot topic. Also, FAQ is the most successful idea among resolving the audience’s needs. They have proven to be a goldmine of ideas.
Also, use behind the scene clips of your vlog making to engage audiences at a more personal touch. This serves a great opportunity for you as you can showcase your personality and can make a strong relation with your followers.
Let audience see the human side of you more in-depth. This helps to improve trust, and your audiences will hear and rely on you better. Hence, this is precisely what a new vlogger needs. Then go ahead and show the world who you are.
By building this personal and nurturing connection, you will be able to create a particular level of transparency which is extremely hard to beat quickly. Also, your followers will be involved, and it will be easy for them to adapt and accept or even learn something new with you. Lastly, it will make your personality shine as a fresh face.
7. Stream Events Live
The most beneficial thing social media provides is live streaming as most of the beginner vloggers don’t have a live streaming website. Hence you can stream live from anywhere anytime to engage more audiences.
You can go to a famous event to cover the live happenings out there and let people get informed in real-time with updates. To make sure everything goes well, create a pre-event mock broadcast for your audiences. This will catch beforehand glitches and let them know what to expect.
Then start real-time streaming by a short introduction that will begin to engage the audience. Try to make that live broadcast event as value-packed as possible.
Once you have done with the event, can publish a post-event report as well for those who were unable to catch you live. Also, you can keep the live streaming video accessible to viewers on-demand, so if someone wants to watch it again, and they can.
Lastly, by applying all of the above tactics to get a sound audience and potentially grow them for your new video blog, keep in mind that nothing is going to happen overnight. You have to be patient to get the results. Just don’t quit trying and pushing good content every time. By this, you will be able to get a long-lasting, potentially growing and die-hard loyal fan base to follow you. All the best!
Claudia Jeffrey is a qualified digital marketer and research analyst. She has vast work experience with multiple organizations for marketing, research and business development. Currently, she is working as an Assistant Manager For Research & Development at Crowd Writer, best essay writing service provider.