- 52% of companies and agencies that use landing pages also test them to find ways to improve conversions.
- Long landing pages can generate up to 220% more leads than landing pages with above-the-fold CTAs.
- Getting landing pages built and tested is one of the top five challenges faced by B2B marketers.
- 61% of companies run 5 or fewer landing page tests per month.
- 48% of landing pages contain multiple offers.
- 42% of offer-related graphics on landing pages are not clickable.
- 48% of marketers build a new landing page for each marketing campaign.
- 75% of businesses have problems finding suitable expertise for optimizing their landing page copy.
- The optimal number of form fields for the most conversions from your landing pages is 3.
- When landing pages don’t ask for age, the conversion rate is higher.
- 48% of marketers build a new landing page for each marketing campaign.
- 16% of landing pages are free of navigation bars.
- Using videos on landing pages can increase conversions by 86%.
- Companies with 40+ landing pages get 12 times more leads than those with 5 or less.
- Companies see a 55% increase in leads when increasing their number of landing pages from 10 to 15.
- Conversion rates typically range from 1 to 3 percent.
- A/B testing is the most used method for improving conversion.
- Using correct targeting and testing methods can increase conversion rates up to 300%.
- More than 90% of visitor who read your headline also read your CTA Copy.
- More than 20% of businesses have reported that they do not have an effective strategy for landing page testing.
- A 1-second delay in your site speed can result in a 7% reduction in conversions.
DSIM Team
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