1. Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was re-launched under an auction model in 2002.

2. About 97% of Google’s total revenue comes from advertising.

3. AdWords allows you a 25 character title and a 35 character content line, promoting your service or product.

4. AdWords conversion rate is at 5%.

5. Adwords click through rate (CTR) is at 7.5%.

6. Adwords delivers on average 25% more impressions than Yahoo’s SM.

7. Businesses make an average of $2 in revenue for every $1 they spend on AdWords.

8. The average click-through rate for an ad in the first position is 7.94%.

9. Ads in the top position have been observed to get 10 times as many clicks as side-position ads.

10. In Q2 of 2012, Google’s revenues rose 35% to $12.21 billion. In the same quarter, aggregate paid clicks went up by 42%.

11. Google dominates mobile search advertising, taking 97% of mobile search spend.

12. In 2011, Google search and advertising tools generated $80 billion in economic activity across the U.S.

13. The finance and insurance industry spent $4 billion on AdWords in 2011.

14. Finance and insurance related keywords are among the most expensive in AdWords, with some demanding costs per click (CPCs) over $50.

15. Amazon spent an estimated $55.2 million on AdWords advertising in 2011.

16. 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused.

17. For high commercial intent search queries, the top three ad spots take about 40% of the clicks on the page.

18. If there is no right-hand column, almost half of people (45.5%) can’t tell the difference between organic and paid search results.

19. Google owns the world’s largest online display advertising network, with properties including YouTube, Gmail, and Blogger.

20. The Google Display Network serves 180 billion impressions each month (about 6 billion a day!).
21. Google display campaigns reach 80% of global internet users.

22. According to Google, “99% of our top 1000 clients are now running campaigns on the Google Display Network and YouTube”.

23. The average click-through rate of an ad on the Google Display Network is 0.4% — four times as high as the average banner ad in the US and almost ten times as high as a Facebook ad.

24. Consumers exposed to display ads are, on average, 155% more likely to search for brand- and segment-specific terms.

25. According to Google, campaigns that use the Conversion Optimizer achieve a 21% increase in conversions while decreasing CPA by 14% on average.

26. In terms of AdWords distribution, advertisers have the opportunity to present their sites on Google’s partner networks.

27. There is no fixed price for ads being placed on Google’s search engine. You are given the opportunity to bid on the keywords that you want to elicit your ads.

28. The AdWords pay-per click (PPC) option is beneficial for driving immediate traffic to your ads website.

29. Advertisers can edit their existing ad and view the changes on Google within minutes of changing their advertisement.

30. AdWords offers a variety of advertisement formats in terms of videos, images and text.

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