Last updated on January 23rd, 2019 at 06:03 pm
Struggling with your Facebook ad performance?
Want to ensure how ads can work better?
Well, to get your ads to do well online, you should know what the possible reasons for their underperformance are or better say what mistakes you’re making while displaying your ads.
1. Your One Bid Competes Another
Facebook ads work like you’re into online auction bidding, and you pay only when your targeted audience clicks on your ads (similar to PPC) and your competition includes other ads targeting the same audience.
There is no need to worry about bidding against yourself, till you’re not targeting the same audience through your campaigns or ad sets.
When you target the same audience twice through numerous campaigns or ad sets, you’re giving indirect competition to yourself. You’re attempting to place two different ads in the same place simultaneously and show them to the same people.
Hence, this may lead to the underperformance of your ad.
So, what’s the solution to this? The best resolution to avoid the practice by using the Facebook custom audience to eliminate segments of the audience based on with posts, website, or ad.
2. You Kept Bid Cap Too Low
When you’re setting bid caps, be careful and keep your eyes open. A bid cap is that which lets you know the maximum limit you can spend to gain your desired result.
You can use a bid cap to sell a service or product with a fixed price, but this can twist your works of the campaign if you undervalue the value that wished result.
So, how this issue can be resolved?
Raise your lowest bid cap to enhance delivery. Chance of getting the desired result will get faster in your daily or lifetime budget. You’ll find more conversions and your delivery will be stable.
3. Your Budget Is Meagerly Distributed
Facebook advertisers can split campaign budgets equally across different ad sets. This looks ideal until one of your ad sets is underperforming in comparison to the others within a campaign. Despite the performance, the platform will split the budget for all of these ad sets in equal amount.
This would happen till you’ve not set Campaign Budget Optimization. This optimization trick will distribute spends or amount across a campaign on the basis of performance, pushing the budget into high-performing ad sets when required. This means your money will be properly sent to the ad sets which are giving results.
To resolve the problem, you need to ensure that your ad sets all have the same delivery when using the lowest cost bidding. Once you’ve done this, you can check a box at the campaign level located inside Budget Optimization in your Campaign Details.
4. Audience Find Your Ads Too Quickly
It would be good to not show your ads too often to your audience.
If you want to avoid this, you can take the following procedures-
Keep out Audiences When They Move to Bottom of Sales Funnel
First, create sales funnel ads through custom audience including those who have engaged with a certain post or ad, and then ensure to eliminate these audiences from initial campaigns when they have reached the bottom of your funnel.
Set Frequency Caps in Your Ad Sets
Next to that, in a campaign that is having Reach objective, if you’ve reach and frequency buying to you, set frequency caps in your ad sets to stop the number of times people can see your ads in the certain time period.
Imperatively to the activity, these caps require an account for the number of ads available in your one ad set. For example, if there are 5 ads in one ad sets, your minimum frequency cap should be 5.
Facebook has been a great platform for showing ads and generating revenue. But, sometimes your mistakes can stop you from getting the desired results.
Therefore, what mistakes can hit your campaigning efforts. To avoid these mistake you can take a suggestion from experienced digital marketing agencies about Facebook ads.
This article includes 4 mistakes that a Facebook advertiser may make.