5 Digital Marketing myths busted

Although social media outlets happen to be quite entertaining and interesting but then it is not easy to deal on such platforms. They require a lot of research, planning, monitoring and eventually much of your time. Simply tweeting anything on twitter or posting something randomly on Facebook is not going to bring the result you were wishing for. In fact, you actually have to be very attentive and particular about your actions on social media as negative or positive things easily get viral there. So before you go ahead with social media create a social media strategy and ask yourself a few questions such as ‘which social media platform will work best?’ ‘Which audiences are you targeting?’ ‘How will you measure the effectiveness of a social campaign?’ and so on.

Random traffic is not going to make any money, until and unless the traffic coming to website is the one that you have targeted as your potential customers. There are so many people who by fluke come to your website when something catchy grips their minds but they have no buying intentions as such. So how will these visits bring money for you? In fact getting more traffic can make you pay for it if you are running any paid advertising campaign like PPC advertising campaign for your business, where in you need to pay each time someone clicks on your ads and visits your web page.