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Do you want to empower more interaction in your Twitter Marketing?
Integrating Video is an approach to spice things up and make the experience significantly more personal.
With the launch of its native live video service, Twitter is ranking video higher in the news feed, making it the seamless way to reach your audience all the more frequently.
Here, in the post we’ll find 5 simple ways to improve video on Twitter to better engage your audience.
1) Optimize for your mobile audience
Users now devote more time watching videos on mobile than they do on desktop and it is making Mobile video viewing almost multiplied each year. Augmenting your videos for a mobile audience gives you great chances to grow your viewers.
What can you do?
- Keep your videos short
- Could be watched in silent mode as viewers prefer to do so on mobile
- Make the first few seconds compelling as Twitter videos play directly in viewers’ timeline
- Use text overlays or captions as they build the story
- Use the associated tweet to provide more relevancy to the video
When the game is on the line, @Seahawks trust only Duracell Quantum to power game day communications. #SEAvsGBhttps://t.co/LFpiXn71ll
— Duracell (@Duracell) September 4, 2014
2) Ask viewers to suggest content
The results here may surprise you! Yes, asking your viewers forthrightly rather than guessing what they want to see is a workable approach. This could inspire & bring connecting with in the background content campaigns.
What can you do?
- Use live video
- A Twitter poll, or just a tweet to find out what videos your fans want to see.
This is a surefire way to nurture your audience and embolden people to return to your account habitually. Several accounts follow the approach and the response is always musing.
Getting ready for 2017 at @ParkTheaterLV! #LiveFromLV #sponsored pic.twitter.com/KBByjQk7a1
— Matt Cutshall (@MattJCutshall) January 1, 2017
3) Schedule Video Tweets aligned with events
We all are familiar with Twitter’s real-time nature and so schedule tweets in response to events or timely campaigns. The same principle applies to video.
To create video campaigns, that resonate with your target audience at a specific time and date you can use the Events tab in Twitter Analytics.
What can you do?
- Tap into live events where people are already engaged in conversation
- Add your voice with Twitter video.
- Provide your own commentary with a live video related to a topic or event.
Alternatively, you could pre-record content and schedule it in advance, allowing you to tap into opportunities and provide top-quality content.
4) Start an Episodic Video Feature
Using a regular video feature; it’s shareable and makes viewers return for more.
This could go as in weekly recipes, particular tips, teaser videos, or a live video in the meantime every day or week. Creating video content on a predictable premise creates anticipation and here, you need not keep waiting for viewers to come & stumble across your content in the feed. They will step up on their own.
What can you do?
- Use templates and formats (particularly for pre-recorded content)
- Give users a reason to view your profile instead of waiting for them
5) Solve Customer Problems
You have to recognize topics your audience is looking for help with as it helps you associate with your target niche more precisely. With Twitter Advanced Search, it’s easier.
What can you do?
- Create video content that responds to a specific user problem or question.
- Just include the search operator
- Test different combinations of keywords to find your target audience.
You can use Twitter Search to find topic ideas for your videos and deliver direct reply to viewers.
The best part is videos don’t count toward the character limit and, so turns into an extraordinary approach to give or outreach within Twitter’s condensed format.
Videos work extraordinarily to break new stories, offer an in the background look, evoke emotion and give additional life to your posts on Twitter. Videos are vigorous, and it just bodes well as drastically increasing engagement and CTRs. So, why not to leverage the profits?
As you keep on driving engagement and increment your CTR on Twitter, you’ll in all likelihood receive the benefits off-Twitter as well. This will get done by sending traffic to your site and serving you surge your leads, your connection, trust and progressive interactions with your consumers, and your sales.
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