Last updated on June 18th, 2019 at 03:45 pm
For a business, what could be better than getting a higher CTR, more clicks and conversions?
But, are those clicks and conversions coming from the right people? It’s a big question as unqualified conversions are of no worth.
So, what could be the best possible solution?
A well-written ad copy can probably gate out the users that aren’t relevant, and also limiting clicks to your true potential customers.
In this article, you’ll find PPC ads to prequalify traffic and deject unwanted users, and deliver a better return on investment.
1) Defining a Qualified Conversion is Necessary
Come up with a clear definition of a qualified conversion would be for the business you’re promoting.
Like a B2B company, a qualified conversion a form submission from a person fitting rightly to the service, like a CEO-level job title and a company of 800+ people.
For a digital marketing institute, the conversion may be an aspirant enrolling to course or showing interest in the course.
Particularly for a lead generation PPC, a qualified conversion does not inevitably mean a closed deal. It can be an individual who has all the qualities of your ideal target audience and shown interest in your product.
2) Talk to Your Audience
Once your ideal audience list is complete, it’s time to create your ad messaging that can speak directly to that customer.
To bring quality ad copy for the targeted audience, you need to read and understand the personas of your customers and the content that will appeal to those personas.
3) Use Pertinent Words to Define Your Brand
Use the message that set your brand distinct from others who don’t fit the audience you’re looking to reach. This is why, if a user searches a term relevant to your brand but isn’t a potential consumer, the message will take away them from clicking.
For example, use “luxury” or “high end” phrases in your ads when you’re targeting higher-income customers and try to daunt people searching for cheap deals.
Targeting top-notch businesses? Use words like “agency” or “enterprise”
Use the qualifying according to the goals of your ad.
This will help you target the right customers and deject unwanted ones.
4) Use Ad Extensions
Ad extensions help you add detail and simplify brand messaging afar the core ad.
Callout extensions are able to underpin points earlier touched on like the type of companies you work with.
Price extensions enable you to get insights on costs, to know people about the affordability of the product or service they’re choosing.
5) Test Your Ad Copy
A PPC pro always knows the strength of ad copy testing as it is vital for successful campaign performance.
The ad copy for every business will be different, think about the element that you can test to better minimize focus on the appropriate audience.
Know what type of users fit for a qualified conversion category
Think about best appealing message versus generic messaging which might get clicked by people who are out of your target audience.
Know the qualifying words that best define your business.
Integrate ad extensions for more clarification.
Mapping prequalifying traffic with PPC ads helps you generate better ROI.
But, this is a critical process that involves certain steps.
In this article, you’ll find a detailed procedure on the prequalifying traffic activities of PPC ads.
Hope you find the information helpful!!
Learn from real practitioners not just trainers.