The key to any successful social media strategy is how you interact with your leads on social media.
Research has shown that social media has a 100% higher lead-to-close rate than outbound marketing. Providing social users with interesting, useful content helps bring in quality leads.
Done right, social media strategy will have a huge, positive effect on your conversions and sales. Let’s look at how scaling your social media helps achieve this.
#1 Complete and useful Company Bio
Your company’s bio must be comprehensive and informative. Mainly, all of the basic information, location information and hours of operation should be listed in a social media company bio.
Try to have the information about who the company is and what it does as short as possible while providing the most facts possible. Consider using a brand slogan or motto or story to drive a major point across instead of long paragraphs of information.
#2 Build Trust with Followers
As a business becomes a reliable entity in an industry, users count on the information shared by that brand to be the truth.
In times of disaster, major tragedies or serious events, social media is the easiest and fastest way to get information to users.
The promptness of social media posts reaching the masses lets friends and family members to check on those in an affected area. It also helps those directly affected to know where necessary resources can be located.
#3 Partner with Influencers
The important way to scale is to have your company partner with influencers on social media. An influencer is a person on social media that constantly creates content for their usually large and very engaged audience on a regular basis.
By partnering with influencers, you’ll be able to gain better visibility for your services, a strong relationship with a recognized voice in your industry, exposure to a significant audience, an increased following, and applicable traffic driven to your web assets.
See how Hallmark partnered with top fashion blogger and Instagrammer, Blair Eadie of Atlantic-Pacific on a longer-term sponsored collaboration.
Many brands are now deciding to engage audiences more efficiently with longer-term partnerships where the influencer becomes a strategic and central part of the main marketing campaign.
#4 Digital Takeovers
The main digital takeover of social media has started major live video related trends.
The creation of platforms like Instagram, Periscope, Snapchat and Facebook continuous live video streaming allows brands to share live stories, live coverage and relevant information directly with its audience.
In today’s technically advanced world, being this useful does appear to be essential.
#5 Lower Costs for Marketing
If you are promoting on a business social media page, it costs nothing but an employee’s time. A business can go for paid social media advertisement campaigns and sponsored posts as well.
These campaigns are seen by more audiences of a social media platform than just those that are directly linked to the brand. The lower cost of marketing may make it possible for a brand to offer more advertising.
Brands will have a larger audience for promotions and special offers. The amount of revenue a company gets from brands promotions alone can help expand a business’s audience.
The larger audience likely combined with more purchases being completed from promotional materials far surpasses any cost of marketing via social media.
#6 Scaling Coverage with Expansion
Social media can be used to constantly engage with an existing audience. At the same time, it can grow an audience to expand business processes.
Users may demand that brands be present on multiple social media channels as some only pay attention to one or two social media networks often.
It doesn’t displease to share something a little humor and off topic sometimes. It shows the audience that the brand knows how to have fun and that life can’t be serious all of the time. A little humor once-in-a-while is a good thing, just be sure to use it attractively.
It is important to be present on social media. Things posted on social media go viral speedily.
It can make a huge and positive effect on your business driving your sales numbers up, creating a trending topic, and building a resilient and more reliable audience.