There are a number of ways to get your Facebook ads work and to let them bring you new fans, customers, and subscribers.
And, in this article we have discussed 6 lesser-known ways and marketers struggling to take their Facebook ads up can use these. Let’s take a look:
1) Testing Carousel ads
Carousel ads add a refreshing sense of color and layout to your ads and work as a major push for Facebook ads.
The carousel ads allow brands show multiple images and ultimately a link to some action and studies say that these are 10 times better at getting people to click through compared to static sponsored posts on Facebook.
2) Improving the clarity of offer
To get serious success with Facebook ads, it’s important to clarify your offer in the ad copy.
Your prospect must get to know what exactly your ad is going to offer. You can’t be too clear, yet you can always find ways to improve the clarity of your ad offer.
Everything can be tested and even the smaller element can drastically improve your marketing performance. And, the same lays with Facebook ads images.
By testing different variants of ads, you can improve the results of your ads. You can start creating ads that will bring you new visitors and customers. You can start by testing on the images you use. A good test can result in huge ROI improvements that can easily be in the 10x range.
Above is an example, where you can see two different Facebook Ads images being tested. Don’t be afraid to test with a huge variety of images to see which ones perform the best.
4) Changing the placement
By default, Facebook places your ads on all three areas: desktop news feed, desktop right column, and mobile. And for gaining results, you should run ads choosing the placement given by Facebook.
Here, you need to do some analysis and find out where your ads are performing the best.
5) Using “you-based” phrasing
Your ad copy must appeal directly to the reader and to do this, use the word “you” and write directly to the customer. This is a great way to show the benefits directly. Put you-based phrasing into use whenever possible and this will make a huge difference in how well your ad performs.
6) Targeting intersecting interests
When you market through Facebook ads, you get the huge advantage of being able to target users with intersecting interests.
You can create custom audiences with multiple overlapping interests and reach out to those interests specifically. Understand the complementary interests your audience has and target those demographics directly.