
Last updated on November 28th, 2016 at 04:29 pm
Up till now we all very well know that how important blogging happens to be for an effective inbound marketing strategy and so we do blog. But then blogging just for the heck of blogging isn’t the solution. Your end objective behind blogging is to build trust with consumers by educating them, which eventually brings more customers to your business. However, that will only be possible if people will read your blog.
So, are you sure people are reading your blog? That wonderful if they actually are! However if they aren’t here are six reasons why you are unable to build audience for your blog.
1) Your blog is just launched

So, you can imagine what a wonderful result your blog is going to give you if its content is optimized for search engines. Here I mean by search engines optimization or what we say SEO of your blog’s content. However, don’t mistake it for keyword stuffing. You can always write a valuable content and can incorporate keywords in to it without compromising on its quality. You just need to be a little systematic.
3) You’re not promoting your blog
So, think like a marketer and take your blog as a product that you want to promote. To know more about how you can utilize these channels read our blog ‘10 Ways to Increase Traffic to Your Blog Instantly’.
4) Your blog is just about you and your offerings
So, if you really want to increase the readership for your blog, make sure you don’t compromise with its editorial side. Try providing your audience with content that matters to them. Talk about the ongoing industry issues or the issues that you customer are facing with a resolution to them, talk about their needs, their interests, their questions .This is what that works in the end as you provide them with value, that builds trust in between and they consider you while making a purchase decision.
5) Your copywriting is robotic

6) You aren’t frequent and consistent at publishing content

So, if you are wondering as to why people aren’t reading your blog and you are unable to build audience for your blog, make sure you are not practicing any of the above mentioned reasons. We wish you happy blogging.