User Engagement traffic through social media channels like Facebook, Twitter, Snapchat and Instagram has become a critical factor of any successful marketing strategy.
The social media channels frequently update their features to improve the user experience. The world of social media is continually changing and your ability to adapt to the latest developments is essential for business success.
And if you’re a marketer, you may also be tuning into your strategic plan for success in 2018.
Here are 6 trends in social media marketing that will dominate in 2018.
#1 Rising popularity of Instagram Stories
Over 200 million people use Instagram Stories each month. The brands interested in connecting with Instagram users with Instagram Stories.
Instagram stories allow users to post crazy, spontaneous, everyday content – the big plus being that it appears at the top of the news feed meaning that followers predictably see it and click on it.
It has become a favorite tool for brands that carefully display their photos for Instagram. So they can share their ‘behind-the-scenes’ content without looking messy on their profile feed.
#2 Social video streams ahead
Spending on social video advertising grew 130% this year with no sign of discontinuing.
Social videos are effective, businesses need to ensure they’ve created content that truly reflects their business aims.
In 2018, expect brands to invest more time and money in connecting with consumers on social video streams.
#3 The rise of Artificial Intelligence (AI)
The brands will increasingly use AI strategies to prioritize personalization at scale. AI Marketing and automation technologies can help marketers find more information about their customers.
The level and amount of big data provided by artificial intelligence (AI) solutions can be one of the most valuable resources a brand can possess. The social media experts can really look into the minds of current and potential customers to develop personalized marketing strategies.
#4 Live Streaming Explosions
In 2018, live streaming will get far wider approval within both social media applications and even within the television industry.
Live streaming creates active engagement with audiences because it’s a real-time experience and is desirable for modern consumers who are on-the-go and multi-tasking.
It allows you to see the number of live viewers and a real-time stream of comments while broadcasting. It remains on your page’s timeline after finishing as well.
It’s a form of content that is growing more and more popular because of its skill to improve user engagement. Today’s users’ value being ‘in the moment’ and ‘being present’, and this trend is growing in popularity worldwide.
#5 Rise in Influencer Marketing
Influencer marketing is big business- a billion dollar industry. More than 90% of marketers who work an influencer marketing strategy believe it is successful.
Companies like Hubspot and Rolex use social media–based influencer marketing strategies to connect with new audiences and boost engagement with present audiences.
In 2018, more brands will embrace influencer marketing as a way to connect with audiences who tend to ignore traditional approaches.
#6 Chatbots Will Rule Social Engagement
A chatbot is a software application built to simulate a human-like conversation. It acts as a customer service representative to the customer but does so in a very personable way – despite being automated.
Chatbots assist people 24*7 and help improve revenue by building lasting relationships with potential customers.
Facebook has launched its chatbot for the Messenger. These chatbots are used by businesses to interact with their consumers and followers via messenger. It allows brands to interact promptly with customers in a way that feels personal.
In 2018, more brands will initiate to appreciate the power of live streaming and will integrate it into their scheduled plans.
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