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2013 has really been a very happening year for the social media industry. The year witnessed some of the most significant episodes that would certainly change the way we use social media. Whether it was the acquisition of Tumblr by Yahoo, the rise of Snapchat, the launch of LinkedIn’s widely successful Influencer program or the growth in the importance of mobile-first networks like vine and We Chat, there have been many instances like these that are for sure going to change the way social media marketing will be practiced in 2014. Let’s have a quick look to some of the most primary ways social media marketing will change in 2014.
Graphics will gain ground
LinkedIn will become the best destination for industry news
Content will be bigger and better
Something that need not an external support to prove its worth if it’s providing value is nothing but the content. We all know this! Right? But the year 2014 is going to see some significant changes in content as it will become bigger and better. Companies will need to engage on a deeper and more intellectual level and that simple questions or messages simply won’t do. They would need to think more about fans they have than fans they want while creating the content. They will need to create content to engage deeper such as infographics, Short videos, quality imagery and polls, and will need to ask themselves whether the content they have created is sharable or not.
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Static content will get trumped by interactive content
In 2014, the content that will engage people more will be produced more. 2013 remained the year of “Top 10” lists however, in order to engage users to the same degree this year and the forthcoming year, the marketers will need to produce increasingly engaging content and that could easily be done by making it interactive.
Social will stress more on relationship nurturing
Google+ will become a significant part of social
2014 is going to be an even more exciting year for social media industry. And, now when you know how social media marketing will change in 2014, you can prioritize your social media efforts accordingly. Besides, if you have something to add to this story, you can share with us in comments.
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