
Last updated on November 28th, 2016 at 06:53 pm
We all want to pay less for anything and everything. Don’t we? And anyway an effective marketing is the one in which you pay as less as possible and yet achieve some wonderful returns. PPC marketing in Google Adwords is no different. There are so many costs involved in PPC marketing such as cost per conversion, cost per click and so on. Remarkably, they are all inter-related, for instance your cost per conversion is sure to go down if your cost per click descends. So you work on one thing and everything automatically gets on the track.
There are two ways you can lower your CPC either you lower your bid, which is however not recommended or Google lowers your CPC depending upon your ad rank prized by it. Now what would be the ways that will make Google improve your ad rank and eventually reduce your CPC? Here are six most basic ways that will help you reduce cost per click in Google Adwords.
Contents
1) Right targeting
2) Track conversions
3) Quality Scores
4) Click-through Rate
5) Regular monitoring
6) Multiple ad copies
So, these were the six incredible ways you can lower your CPC. One more thing that you should be aware of is that Google not only considers your current campaign but also those you have run in the past. So make sure you think about your potential quality scores before you launch a campaign.