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Social networking sites are not just meant for killing time or catching up with new and old friends, if leveraged well can prove to be a wonderful marketing platform as well. It is not for the first time that we are talking about it. In our previous articles we have talked many times as to how social media can be used as a marketing channel. However, in this article we are going to talk about 7 most primary ways social media helps your business. Let me walk you through them one by one.
A platform for customer service
A platform for branding
A platform to get more exposure
Unlike any other medium, social media helps you increase your reach virally. Through social media you not only reach to your audiences but even to their friends, friends of friends, and the process goes on like a fission reaction. So, you get to have more organic exposure that you wouldn’t otherwise have.
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A platform for brand introduction
Social media helps you introduce your brand to new potential customers everyday through your social media marketing pages. So, you must take full advantage of this opportunity.
A platform for advertising
A platform to chill out
A platform for polling
Audience opinion really matters for your business. It is always better to take audience advice on a new product development before investing too much time or money or take their opinion on something that may be relevant to your business. Social media acts as a wonderful platform for polling were you can accomplish this task easily.
So, these were a seven primary ways social media helps your business. Do let us know in comments if you know some. We would love to know from you.
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