Any winning business relationship has its establishment of trust. i.e. you have to make yourself trustworthy. There are many facets to this wonder and then, there is the matter of your website.
Making trust through your website; how can you do it?
Here are a few chosen ways to make your site appear more trustworthy at the very first glance:
1#A simplified design helps your site breathe
There isn’t any justification for having a badly designed website. Your website is like a storefront, you can’t stand to have it messy and crowded.
Get something that’s beautiful, clean and functional, perhaps something that moves people to spend more time knowing your product, and in due course buy.
When visitors will be less confused and better explore your site with less friction, there are increased chances that they’ll come back for more.
A properly designed site, not to mistake for over-designed, shows that you’ve spent time and money on it; instills trust!
2#Be open on your about page
You should never get afraid of screening your vulnerable side as people relate to it and trust you more. There’s a fine line between confidence and arrogance, do consider it.
Absolutely talk about your experience & skills; if there is relevancy in terms of your audience, however say it in a modest way, showing a desire to keep improving.
3#Include signs of your reputation
When holding experience in your niche, you can pass on trust in your visitors that you’re a reputable brand/business.
Consider listing out correct & genuine facts on your homepage or About page that might impress your visitors, like particular past projects that attained huge applaud, mention in the press, social media followers, affiliations or memberships, number of clients served, customer testimonials, etc. These are the stats or social proofs that can nudge audience into working with you or making a buy as it proves to them that you’re trustworthy and successful.
4#Is your website up-to-date?
Make sure to do it!
Though, you have brought consistent uptime, fast load speeds, and in addition a custom domain; shouldn’t something be said about other things you can do to make certain the complete health of your website?
Here, you need to guarantee that all of the information on your site regarding, contact, services/product info, etc is up to date. Also, set aside time to go through old blog posts, product/service descriptions to ensure that there is no obsolete data that may be misleading to a potential customer. Make a habit of it!
This fills in as a great way to show audience that your site and people behind it are still active.
5#Make It Easy for people to Contact You
You can come across many websites plagued by this issue. Letting your visitors have a hard time while finding your contact details is one of the most frustrating things.
Include a simple contact form and an email link as there are visitors who prefer writing in emails. Additionally, have your contact info or just the link to the Contact page present throughout the site. You can keep it in the header and footer sections. When accepting phone calls, include a phone number for visitors to reach you; that’s another trust signal.
6#Clean-up your site
You are prescribed to continue checking your site for broken links both internal and external, and testing your contact and subscribe forms. Additionally, correct spelling and semantics are important as it keeps you protected against appearing careless. There are a few tools that can handle most of the proofreading tasks.
7#Avoid bombarding visitors with annoying pop-ups
Have you at any point gone to a site where you are invited with a full-screen popup, while never having the opportunity to see the content yet? It’s irritating.
Sites overloaded with pop-ups and ads come across as unprofessional, to say the least. Of course, pop-ups work as increasing conversion rates, but when used excessively let audience loose trust and leave the site. There is a way to do it i.e. before asking them to take an action as per your wish, show some value to your visitors.
A beautifully branded pop-up example to let you know how to design it:
So, here as we have taken a look at some selected ways to impart trust in a website, now it’s time you should start implementing these tips as well.
Learn from real practitioners not just trainers.