To promote your blog, you will probably head first to the most popular and famous ones. The big names in the social networking sites have a considerable audience, automatically attracting amateurs bloggers like a honeypot.
You’ll need to join social media networks to promote your blog, in which for some can be done directly, while with some networking sites, you can encourage indirectly. In order to drive traffic to your blog, you need to access these networking sites and get your marketing game active.
Some social networking sites have a vast audience, with a broad spectrum. Some networking sites appeal only to a niche audience. There are social networking sites that appeal to the audience of specific regions of the world, too!
Nonetheless, these social networking sites are your best bet when it comes to promoting your blog to the world. These social networking sites come second to email marketing, which still rules the marketing game! But, in today’s age, social networking has made a niche for itself in the marketing world, and it has become crucial for bloggers to promote through these websites to gain a wider reach.
Social networking sites are popular because your blogs are promoted directly to your target audience. Some sites make use of comments to engage with your audience, while some use hashtags.
There are a ton of social networking channels available out there, but that does not mean you promote on every media. That will only spread your social spectrum too thin by spending too much time being social and too little time writing your blogs.
Here we list the eight social networking sites that can help you promote your blog:
With over 1.5 billion users cruising on the ship named Facebook, it is easy for sailors called bloggers to climb aboard this ship. Facebook has grown from being a tiny little site to being the largest social networking site available in the world right now.
This multi-million dollar social networking site is home to individuals, businesses, and bloggers, – you name it, and Facebook has got it. Facebook lets you connect to your friends, family, companies, colleagues, etc. all from one place. You can share your blog on Facebook, and it can instantly reach all of the audience of your friends’ list.
Facebook lets you share your blog across groups that means, you can reach a wider audience too. You can share links, information, images, videos, etc. about your blog – enticing your audience to click it and read it! Your friends can like and share your blog, letting your blog explore new audiences!
For people visiting your profile, you can pin your blog to profile, so it is highlighted on top of all posts. Facebook has a ton of features that lets you reach a broad spectrum of audiences. And if you’d like to go even further, you can opt for paid advertising as well! Indeed, Facebook is the mecca when it comes to marketing.
Do not frown on the 280 character limit – that’s Twitter A-game. Making people share their thoughts and feelings on a social networking site in limited characters has its own advantages. One is the content being precise and to the point, since there’s no space for other things!
Twitter has a broad spectrum of the audience too, but majorly, the millennia’s dominate the field. Twitter lets you share links to your followers. Your followers can then retweet the link to their followers, likewise creating a chain. This retweeting multiplies the reach of your tweet.
Twitter lets you tag personnel by using the @symbol, helping you reach the audience of the tagged personnel too! You can create unique hashtags that reciprocate with your blog.
Hashtags have always been Twitter’s unique selling point, and if you’re available to come up with a unique hashtag, you might be able to get it trending too! These hashtags can also be used by other audiences, which will create a network that ends up at your blog. Hence, coming up with a hashtag is essential.
Twitter also lets its audience to save the tweet by favoriting it. You can also promote your blog by pinning the blog to the top of your twitter profile. By pinning it, new users visiting your profile can access the blog immediately. The audience of Twitter has been continuously growing, and promoting your blog here will be one of your best marketing strategies.
LinkedIn has over 500 million users, and it quickly rose to fame for been business focussed. Usually, people associate social networking with being fun and whacky at times. But with LinkedIn, the game changed.
LinkedIn has concentrated all its energy to bring together a community which can help businesses. Its primary focus is to help business communities grow by assisting them to communicate with other companies and their personnel easily.
If you promote your blog here, chances are companies and their employees can access it easily. If your blogs are business-focussed, then LinkedIn should be your first choice from the list of social network marketing sites.
On LinkedIn, people do not send friend requests. Instead, people build up connections, by connecting to different people, employees and companies. You can also invite people to join on LinkedIn.
Sharing your blog on LinkedIn is similar to a post being shared on Facebook. Your blog is hyperlinked for people to access it. Your connections will be able to like, share or comment on your post. Also, LinkedIn provides you with an extensive profile page.
With the help of this, you can create an online resume or advertisement. This profile is where your audience can learn more about and connect better with you. And on top of that, Linkedin prompts you to endorse your connections by voting up their skills, and they will alert you when someone recommends your skills. This way, you can endorse your writing skills and help people know about your skills!
The home of the millennials! Instagram is yet another beautiful space on social marketing platforms to promote your blog. Instagram also stands amongst the most significant social networking platforms, with hundreds of millions of users! So, promoting your blog here won’t be much of a task as you have millions of users to target.
What makes Instagram unique is that it is an entirely visual-based platform. Your posts are pictures or videos. That does not mean you cannot promote your text-based blog here. Instagram is home to tons of bloggers already, and you just need to jump on the bandwagon.
You can create an image which reciprocates with your blog, which you can later post it on Instagram to promote it. You even have the option to post a story about it, which only lasts for 24 hours, though. You can link your blog to the bio of your Instagram profile. Instagram lets you tag people on the posts, which can increase the visibility of your blog.
This social networking platform might have lost its space to the popular ones of today, but Myspace was one of the biggest platforms for social networking in its time. That does not mean that Myspace has died out; in fact, it is far from being shut down.
Myspace has been popular for musicians, so if your blog is related to it, your reach will be booming! With Myspace, you can keep entertainment as the centre of your blog, which will help reciprocate better with the audience of this social networking platform.
If this is the case, then you will stand a better chance of getting good numbers in the promotion of your blog compared to other websites. Myspace was a competitor to Facebook initially, and still is a good competitor when it comes to marketing your blogs.
Reddit is a bulletin board site for entertainment, social networking and news. Reddit has a millennial audience with numbers hitting a hundred million.
To promote your blog on Reddit, you need to be a registered user, after which you can submit your content as a text post or direct link. After posting your blog, users of Reddit will be able to upvote or downvote.
This voting process will then determine your blog’s promotion. More the number of upvotes, more significant will be the reach. And once the upvote numbers keep rising, your blog will end up on the trending page.
Tumblr is a microblogging platform and a social networking website. This website allows you to post multimedia as well as content such as short-blogs. Users can then view these posts through a dashboard.
Users can also follow your profile and view your submissions as and when it happens. For promotion, if you have a WordPress blog, you can create a share button for Tumblr, which can directly post links to your Tumblr account.
This is the perfect social networking platform for music lovers. Last.fm has millions of people tuning in to listen to conversations. People participate in significant numbers in the discussions, groups and sharing content. If your blog is related to music, this is the ideal social network for you to join and promote your blog.
And that’s that! Promoting your blog on a social networking site has become a necessity as the reach and engagement received through is uncomparable to other mediums. So, get blogging, promote your blog, and get socializing!
Abhijit Mandavkar is a Digital Marketing Manager. He plans and coordinates marketing activities of ValueHits, a full-service Digital Marketing Agency based in Mumbai, India. With his experience and expert knowledge in the field, he identifies potential customers and develops marketing campaigns. Also, he is efficient enough to meet the client’s requirements and well-organized in handling multiple tasks.
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