Facebook with 1.94 billion monthly active users and 1.28 billion daily active users in March 2017, has clearly stated how much important the platform is for marketers. Also, it’s easy to optimize and gives return to the investments made in the advertisements.
But, if you are looking to get shortcuts for turning Facebook likes into clicks, then there is no such technique.
You need to work on proper strategies and its appliance to earn returns. While doing this you need to do some elementary works to find genuine clicks and conversions to your ads.
What “Elementary Work” means?
You need to optimize your business page that is to make it user-friendly where users don’t find any hassles in understanding your set-up.
Here are 8 excellent ways you can optimize your Facebook business page–
1) Work on Your Page Details
#Add a profile picture
When you are adding a profile picture to your business page, follow these guidelines-
- Picture should be relevant to your business.
- Size and shape of the image should be 180 x 180 pixels and square, respectively.
- Image should be clear when seen at 40 x 40 pixels.
#Add a cover photo- Like profile picture, the cover picture is also important
- Add an image that shows vision and mission of your business.
- Try to add inspiring and eye-catching images.
- Keep changing the image as per events or announcements you make.
- You can also use video as your cover photo. It could be of 20-90 seconds and 820*312 pixels.
#Enable a Username or Customized URL for Your Page
Make sure you are creating a username for your business FB page as it will help your users find you conveniently.
When you are creating a username, see that have you added the details properly or not as after creation, it would appear in a customized web address and the link will be according to the details you have added.
If you have put wrong details or you have overlooked them, it might hamper the utility of your username. You will end up creating an unorganized URL like this-
#Always complete your description
Make sure this field is complete.
Ensure you use all the allowed 250 characters for original content.
Complete other details like contact number, products or services you provide, your achievements and something about your business journey.
Sharing of business story owns importance as when you add original text to your story, the chances of top page ranking gets higher.
To make your story more worthy, you can fill the following fields:
- Add legal disclaimers.
- Add a short business FAQ
- Describe your processes and services
- Tell your founder’s story
2) Select the Best Template
Facebook has readymade page templates for users to let them optimize their business page as per the categories mentioned-
- Restaurants & Cafes
- Video Creator
When you will go through the details of the templates, you will find layout of buttons and tabs to create it in your way.
3) Select the Page CTA
Adding CTA button to the page makes it more discoverable and it remains available below the cover photo. Choose your CTA from the below mentioned 4 categories as per relevancy to your business-
- Book services
- Get in touch
- Learn more
- Make a purchase or donation
To customize your CTA button, click it and select “Edit Button.” There plenty of CTA options you can choose from.
You can also customize your CTA button by clicking it and then selecting “Edit”. You can choose anyone from the list as per your requirement.
For every CTA made, you’ll have to add relevant landing pages which will allow the users to perform an action as per the specification of the button.
For creating a CTA button, you will have to click on “Add Button” appearing below the cover photo.
4) Add Page Tabs
Tabs are sections of your page’s content that appear below its name:
Tabs are located below “Templates”. In this section, you’ll find different types of Tabs like Home, About, Reviews, Posts, Community, Groups, etc.
You can add any of them as per your need.
If you want to change the tabs, you’ll have to go to “Page Settings,” select “Edit Page” and go to the bottom of the page to see the names of current tabs and their adding options.
5) Upload Your Products
Add your seasonal and sensational products in the Shopping section one by one naming them specifically, as well as adding their prices and photos.
Doing this will help you tag the photos in your page photos and videos.
The benefit of tagging is that if the video goes viral, your audiences will be able to navigate the product listing just from within the video.
6) Enable Facebook Business Page Reviews
Since the inception of online shopping trend, the importance of reviews has gone up. If you are promoting your business through your Facebook page, ensure you’re enabling reviews facility for your users.
When you enable this, it is going to help you in two ways, the first one is, it will allow your users to put positive or negative comments against your product and the second one is those reviews/suggestions will help you in knowing your audiences.
For enabling reviews, you need to go to “Settings” and click on “Edit Page” where you will find a tab of “Reviews”. Enable it by going its settings field.
7) Update it often to Engage
Updating of Facebook is always recommended as your audiences will keep coming to you looking for something new.
There are some tips on how to do it-
- Use tools to create quizzes and contests
- Use tools to create awareness-driven content.
- Tag other business pages relevant to your business or that may be useful for your audiences
- Upload collages quotes like images.
- Create eye-catching visuals.
- Give an immediate reply to your audiences.
Rafflecopter is a tool that helps in creating social media contest, especially for Facebook.
8) Research Your Competitors’ Strategy
Analyzing competitor’s Facebook strategy can give loads of insights towards optimizing your page.
If you want to optimize your Facebook page in a genuine way for improving your strategies, there are two tools recommended.
Using Serpstat helps you see the search queries driving traffic to the Facebook pages of your competitors.
Facebook ranking algorithm shows results on a page level i.e. you just need to type the page URL of your competitor in Serpstat to see their ranking for popular keywords.
BuzzSumo gives a convenient “Facebook Analyzer” which searches popular Facebook pages and enables you to see which updates have received likes, shares, and comments. You can use Buzzsumo’s filters let you find the updates your competitor using.
Facebook offers its users to promote their businesses in multitude ways. But, one needs to understand the requirements of users and thus make changes accordingly.
Above-mentioned ways will help Facebook marketers in optimizing their business page to achieve better results.
Learn from real practitioners not just trainers.