Last updated on November 14th, 2018 at 11:47 am
Do you want to create a post that is shareable and stand out among the crowd of content?
Content that people can’t wait to share….
If you have a better understanding, what your audiences want, the more effectively you’ll be able to create shareable content.
Shareable content generates traffic, which generates more shares, which ultimately boosts the outcome.
So, here are the following 9 ways to help make your content more shareable-
#1 Competitive Research
The way to create content is looking at what your competitors are doing and what their audience is responding to is a great way to find insights on the content.
Here’s a list of what you need to do competitor research–
- Make a list of your top five competitors and the social media channels
- Explore the last six months of content that they have published
- Note content that has gained high engagement
- Use their high engagement content to inspire your own content
#2 Find out what’s trending
By writing new trends, you are showing people you are ahead of the curve.
And, trending content is much more likely to be shared due to its significance and you can rapidly generate more shares.
Tools like BuzzSumo let you find high performing content about any subject and then create even better content that will generate more shares.
#3 Keep it Simple
Overly complicated content is the biggest mistake of some content creators. Write Simple, authentic and make your blog posts easy to read.
Your readers should get the complete idea about the article without having to read all. Your audience is always in hurry and you need to seize their attention in small time.
Simplify your topics so that readers can get over it and recommend it as a resource.
How to create simple content-
- Concise introduction
- Recap everything
- Breakup paragraph in 2-3 sentence
- Use multiple headers
- Use visual to convey information
#4 Use Keyword Research
The key to success is making your content with full information that your audience is actually looking for.
Keyword Research tool allows you to be sure exactly what your audience wants to know. Tools such as MOZ and Ahrefs help you to see how often your potential topic is searched and what other relevant keywords people are searching for. This data will let you create more informative, precisely directed content.
#5 Create Useful Content
Your content needs to be useful in order to encourage shares. A study found that 90% of users will consider the usefulness of the content before sharing it.
How do you create useful content?
- Think about the question or problem
- What steps do you need to do in order to solve that problem?
- What’s your call to action?
This could be simple like a click-to-tweet button or a boost to share this post with someone else who would gain extra by seeing the information you offer.
#6 Add Some Emotions
Play the card of emotion with your audience. When your content triggers happiness, astonishment, sadness, hope, sadness, or any other emotion, the readers will relate to it and they will recommend it to their friends.
Think about your niche and the needs of your target audience, and you’ll definitely understand which emotions you can trigger.
If you are not able to produce a commercial, you could post a sweet Instagram picture or Facebook post with a quote that engage your audience.
#7 Tell a Story
Storytelling content allows your audience to see themselves in a given situation, making it more significant to their day-to-day experience. Craft your content that has clear opening, middle, and end.
- The problem that your audience is experiencing
- The solution that your product or company can deliver
For example- Google’s Reunion ad is a stunning storytelling example of how brands can escape all distinct thinking their audience might have of them and deliver a message that hits you right in the gut.
The video show the audience that no matter the situation, Google will be there to help you.
#8 Create One-Stop Shop Content
Collect different case studies, tips, stories, infographic etc. so that your content on any given topic is the go-to resource because it’s full of different views.
For example- you can interview a group of experts on any trending topic and craft a very detailed post with different answers.
#9 Offer Free Gifts for Sharing Your Content
You can offer free stuff like T-shirts, Ebooks etc. for each content share. Because everybody likes free gifts, it helps you to increase your shares by rewarding your audience to take action.
You can win this beautiful wall tapestry & Undated Passion Planner by following 2 easy steps:
1. Follow @passion_planner
2. RT this post pic.twitter.com/CqnRdwiSgo
— Passion Planner (@passion_planner) May 24, 2017
In this example- Passion Planner encourage shares because it’s what will enter them to win a fun prize package. And entering to win is simple; all they have to do is click a button.
Now, you can start applying these above mentioned ways to your own content to make content shareable.
Learn from real practitioners not just trainers.