Last updated on November 27th, 2016 at 10:59 am
Open Talk @DSIM
An Interview with Kanika Jain, Co-Founder of SquadRun
SquadRun is a mobile marketplace. SquadRun is a ‘gamified’ puzzle app that allows users to make money by completing simple tasks on their phone. This solution allows users to monetize down time while providing businesses cost effective solutions for common operational problems. It was founded in 2014 by Apurv Agrawal, Kanika Jain and Vikas Gulati..
Ans. Rather I should say thanks to you and DSIM team to give me an opportunity to brief my business and make customers aware of our products and services. Speaking about my business, SquadRun is a gamified app that pays you for completing simple fun tasks which we call ‘missions’. Missions range from activities such as matching products or hash tagging images, categorizing books etc.
Every time a player successfully completes a mission he/she earns ‘SquadCoins’ which can be redeemed for mobile recharges and online shopping coupons. The app features lives, levels and various difficulty levels so the players can map their growth and do different types of activities making it a really fun way to kill time.
They can play it in the metro, in a boring lecture, while waiting in queues. Any free time they have can be converted into value using SquadRun! This way, we are able to provide solutions to businesses with big data problems (our client range from big MNCs toEcommerce websites) in a way that is super efficient and fun.
Ans.My cofounder, Apurv’s most successful venture while in college was ngoFuel.org a crowdsourcing platform to connect skilled volunteers (mostly students) with nonprofits that needed basic tech help (websites, social media, etc). Even though service based, crowdsourcing made it a super scalable model.
He started exploring a startup along the themes crowdsourcing, monetizing excess capacity of time, amazingly growing Smartphone penetration in India etc. and SquadRun was born.
I am a lawyer by education, and worked with Apurv at 91springboard. Initially, I wanted to come onboard as an angel investor but eventually joined the team to lead operations. We needed someone to lead engineering efforts, so Apurv’s batch-mate, Vikas jumped in.
Ans. Digital Marketing for us is crucial not only in acquiring new users for the App but also generating leads on the business side. We plan to grow exponentially in the coming years and achieve a transaction volume of 2 million data items per day within the next year.
We have made use of social media channels such as Facebook, Tumblr etc to acquire and build our player community. On the business side we are currently in the process of developing and rolling out a content marketing strategy to nurture leads.
Ans. Thankfully it was super easy for us to raise fund. We were lucky I guess. Our anchor investor knew Apurv for a couple of years and did 30% of the round. Post that we convinced top startup founders (Amit Ranjan, Deepinder Goel) founders to join in the round. I guess we had a unique story.
Advice would be to know that practically you’re going to lose 10–20% so raise as much as possible and pitch to all the senior startup founder guys. They are the best investors we would want.
“Thanks for taking out some time from your busy schedule and giving valuable suggestion to our readers and sharing precious knowledge with us. Best wishes to you and SquadRun from DSIM.”
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