ByteDance- TikTok’s Parent Company To Launch A Search Engine

ByteDance- TikTok’s Parent Company to Launch a Search Engine

By DSIM Team / 16/08/2019

ByteDance, the parent company of famous video app, TikTok is going to roll out its search engine soon.

Toutiao Search, ByteDance’s search engine will be an extension of a current news aggregator.

The new search engine will pull out results from the web and other ByteDance’s owned properties. Although, as is the case with search engines in China, the results are censored.

When searching for a news topic, for example, users will be able to only see results from China’s state-approved media outlets.

Since Toutiao Search is dedicated to serve China, so it won’t be a competitor to Google anyway.

Baidu, China’s leading search engine with 76% market share, only has a 1.21% market share globally.

Considering the popularity of ByteDance, its search engine can be a threat to Baidu.

ByteDance is currently the highest valued startup worldwide, and it makes its launch of own search engine particularly notable.

In 2017, ByteDance acquired and turned it into TikTok. It was the most downloaded social media app within a year.

TikTok got more downloads than Instagram last year.

Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.
Delhi School of Internet Marketing white 2

Watch DSIM Trainees Celebrating Last Day of Batch

About the author


DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

Leave a comment: