On an average around, 6000 tweets are tweeted on Twitter every second that takes the count up to approx. 500 million tweets per day.
In a world full of these many of tweets, it’s really difficult to get heard by your audience. And, thereby, to cut the noise you need to make sure that your Twitter marketing strategy stands out amongst all others.
Although, it’s a daunting task to ensure that your tweets reach your target audience. But, you can achieve this by crafting a perfect marketing strategy for your brand’s Twitter handle.
In this article, we have covered up the elements that you need to make a perfect Twitter marketing strategy or make it sound interesting, we have discovered secret ingredients to cook a flavorsome Twitter Marketing recipe. Let’s check it out:
1. A Unique Presentation
It’s simple: An Interactive Twitter Bio
An informative and engaging bio speaks volume about your brand. If your bio clearly explains about what you do, then, it becomes easier for people that whether they want to follow you or not.
You should also include your website link in your bio, so that you can direct referral traffic to your website. By including a link in your bio, you also improve your brand’s authenticity.
2. Tweeting at Perfect Times
To bring higher engagement on your Twitter handle, you should post your tweets at the best time when most of the people are using their social media handles. You should analyze the time which is best suitable for your brand’s tweets and then accordingly post it at the right time. A perfect time plays an essential role to increase your brand awareness.
3. Don’t forget to bring the appeal
Have Visually Appealing Tweets!
Is it possible to ignore the food looking extremely enticing served on your table? Not in anyway!
It’s essential to add images and videos in your marketing strategy. Your tweets should look attractive to grab the attention of the users towards it. Using visuals in your posts effectively boosts engagement. According to the Twitter research, videos gain 2.8X more tweets as compared to the ones with no visuals.
You must make sure to use right size of images in your tweets to give it a perfect look. The maximum size should be 1024 X 512 pixels and the minimum size should be 440 X 220 pixels.
4. Use the secret sauce of Great Content
One of the best platforms to promote your content is Twitter. So, you need to make sure that your content provides value to your customer. And, creating content that is relevant to your audience is must to bring higher Social Media Engagement.
The importance to publish great content highlighted by Jeff Bullas, “Create great content that solves pain points and work on building as much earned attention on social media that is as global and engaged as possible.”
5. Tweeting it differently can make the difference
Tweet the same content again but in a different way
Twitter displays tweets on your timeline in one flow from everyone you follow. There are chances that your brand’s important tweet for new blog post must be missed due to so many tweets. To make sure that it reaches to larger group of audience and then you can share it more than once. You can change the image of the tweet, so that it looks different and grabs the attention of the viewer.
6. Plan out early scheduling & promotions
Schedule your Tweets to root smart reach
You can schedule your tweets with the help of ‘Hootsuite’ and ‘Buffer’. This way you can plan and promote your tweets in an effective manner. You can easily promote your content multiple numbers of times by scheduling it. It leads to fewer distractions and more of intentional and valuable posts.
7. A secret herb is left; Mobile-friendly Tweets
There are approximately 257 million mobile monthly active users. These days most of your audience access Social Media accounts through their mobiles. So, while designing your tweets you need to make sure that it reaches out to your mobile audience too.
To strengthen your Twitter presence start crafting a perfect marketing strategy for your brand by keeping all the above mentioned points in mind. You can make full use of this social media platform by renewing your present strategy.
Learn from real practitioners not just trainers.