Of course, if you are able to gauge as to what part of your marketing budget is going waste, you would never be making that investment or if you are able to know what exactly is causing the problem you would certainly go ahead and change it. But then, not every form of marketing proffers you with such abilities wherein you can monitor and measure it. Fortunately, digital marketing or say online marketing is the only form of marketing that allows you to measure it at its every part and measure your ROI (return on investment) through its tool called Analytics.
However, for now we are going to talk about Google analytics, which is a service, offered by Google that generates detailed statistics about a website’s traffic and traffic sources, and measures conversions and sales. Google Analytics provides powerful digital analytics for anyone with a web presence, large or small. It’s one of the most powerful digital analytics solutions available-and it’s free for anyone to use.
Why Google Analytics is Important
If you can measure how your website and its components are performing you can certainly help it get better ranking and get recognized. Not just that, you can optimize your website, its content, it’s a lay out and almost everything according to the customers’ need by reading customers behavior and make more sales.
This is why Google Analytics is so important for your website. It helps you monitor and analyze traffic coming to your website. You get to have an enormous amount of information about who is visiting your site, what they are looking for, and how they are getting to your site. If truth be told, online marketing is incomplete without Google Analytics and that if you really want to expand and grow your business on internet, you must employ Google Analytics.
Google analytics gives some very important data that helps you optimize your website for visitors and eventually conversions, and indirectly helps you boost your ROI i.e. return on investment. Let’s have a look to a few very important data that Google Analytics gives you and why are they so important.
If you are targeting a specific audience then obviously this data is very important for you that where your visitors are coming from.
How your Visitors found your Website
Now, the second important data that Google analytics gives is how your visitors found your website, whether they came directly to your website or through any other channel such as social media sites like Facebook, Twitter or from search engines. It is very important for determining which of your efforts are bringing what results.
Web browser through which the Visitor is coming
This is important because it tells you which browser you should focus on and that which web browser your target audiences are using mostly.
Keywords used by the visitors in search engines to get to your website
This is actually very crucial for search engine optimization tactics as if you know as to which keywords consumers are typing to find the product or service you sell, you can easily optimize your website for them and gain good results.
Hence, if you really want to improve your website value, increase revenue and make your website stand out in search sites like Google, Bing and so on, you should always employ Google Analytics and its different aspects.