What do you mean by Online Reputation Management?
Is it stands signifying three words only?
No; it’s a digital marketing segment that has many core features.
ORM or Online Reputation Management is all about fetching impression of your business to online audiences, consumers, business partners and others.
In the current rigorous business competition, you never know who impairs your image on the web.
A couple of bad reviews and comments can hack your organization’s reputation and you can’t even trace their identities.
What you can do is to take those reviews down the SERP line by putting your positive reviews frequently on the web.
More in Online Reputation Management
As per BrightLocal, “85% of consumers trust online reviews as much as personal recommendations”? What’s more, “49% of consumers need at least a four-star rating before they choose to use a business.”
According to the stat, the imperativeness of your online personal and professional can’t be discreet.
ORM includes 4 different channels also referred to as the PESO Model-
- Paid Media
- Earned Media
- Social Media
- Owned Properties
Now, you’ll know the use of these channels for creating and managing a good online reputation for your business.
1) Decide What Kind of Online Reputation You want to have
At first, ensure what kind of online reputation you want to make. Like you want to be an industry leader or want to be a market authority.
2) Evaluate Your Current Online Reputation
Now, you have to assess your online reputation management and understand few things.
The first one is the perception of people/audience towards your business. Another one is your online reputation matching with your offline network.
Below mentioned tools will help you in assessing your online reputation-
3) Create a Social Media Policy to Support Your Reputation Goals
Now, when you have assessed your online reputation, go on building a social media policy for your business.
Social media policy is called how a company and its employees interact digitally.
Here are some points you need to focus on your social media policy management-
- Ensure that your employees are not posting whatever they want to the post should be related to your business. Posting irrelevant stuff may hamper your reputation and to prevent this is tell them to label their personal posts as “personal”.
- Never share your business sensitive data with the public.
- Be professional while publishing social media content.
4) Create a Social Media Content Strategy
After crafting social media policy, you need to make a social media content strategy in order to promote your digital reputation.
- Discover Your Social Media Objectives
- Analyze and Decide the Social Platforms for Better Customer Targeting
- Evaluate Social Presence of Your Competitors and Social Demographics
- Explore Content Ideas
- Create a Defined Scheduling of Content Publication
- Monitor Results
5) Take Help of Blog to Enhance Your Reputation
Now when you’ve explored your social media objectives along with discovering content ideas as content scheduling, monitored the results, start using blogs for reputation enhancement.
Start publishing articles that Google prefers and generates additional traffic with high engagement on a continuous basis.
Proper keyword research and high-quality content offer you chances to push undesirable content further down in SERPs.
Here are some tips that will help you create a high-quality content for bringing immense traffic.
Use Relevant Keywords
Google loves to index keyword rich content and so, you need to go for proper keyword research.
Keyword research lets you know about the exact queries people type in search engines.
There are various tools which will help you in preparing a right set of keywords like Google AdWords Keyword Planner and others.
Strengthen Your Headlines
Headlines are noticed at first so you ensure that you’ve made it perfectly. You can use CoSchedule Headline Analyzer which is simple and free to use.
Write Readable Content, Not Search Engine Friendly
If you want to get your blog read more and more, make sure it is readable rather than made for the search engine.
To create a perfect readable blog, you can use tools like Hemingway App and Grammarly.
Make Your Post Visually Effective
Apart from keyword optimized and readable content, also include images, lists, and tables so that you can make it more reader-friendly.
You can use tools like Pixabay and Pexels for getting proper stock of images, illustrations, and vectors.
Analyze User Metrics
Assessing user metrics let you know what content type works best for your blog.
You can use Google Analytics which is a free tool helping you to identify various things like the origin of visitors, session length, and type of device they use.
6) Now Start Managing Your Online Reputation
Now, you are ready to execute and strengthen your online reputation. Use these tactics and tips to excel on the web.
Digital marketing is a wide field where different procedures come together to perform various works for a business on the web.
One of those procedures is online reputation management and it really becomes necessary for a brand to make it superb.
This article will let you how to proceed for ORM step-by-step.
Learn from real practitioners not just trainers.