How To Retarget Your Facebook & Instagram Audiences With Dynamic Product Ads?

DSIM’s Guide- How to Retarget Your Facebook & Instagram Audiences with Dynamic Product Ads?


Facebook and Instagram are two biggest and strongest online marketplaces for brands currently.

They bring numbers of customers for businesses, but what to do to those website visitors who viewed the ads for products, but didn’t buy.

Don’t you want to retarget them?

Retarget them by setting dynamic product ads for both platforms.

This article will help you to achieve both of the objectives in an easy way. But, before that, we should know-

What Are Dynamic Product Ads?

Dynamic product ads let you target customers who have visited your website and browsed a range of your products but left before completing the purchase.

As such audiences fall in “hot audience”, so it becomes imperative to target for making purchases.

Dynamic product ads enable you to make a tailor-made ad for your “hot audience”.

When you make such ads, these ads start appearing on Facebook & Instagram feeds from their next login session.

There are various benefits of dynamic product ads

You’ll able save to maximum of your conversion lost which happens at the last stage of the sales process.

You’ll be able to encourage all those visitors to come back and make the purchase of the products which they didn’t do.

You can show offers, product reviews and can notify them with other key points of the ads.


You should know and remember that these ads are probably the most profitable Facebook ads and so it’s important to set them correctly.

Following steps will let you know how you can run dynamic product ads in no time-

1) Set Up Facebook Pixel Events

So where to head for creating dynamic product ads.

The first step in making these ads is to set Facebook Pixel events.

These events enable dynamic product ads campaign to serve righteous ads to the righteous audience at the right time.

Actually, this is a snippet of code that helps you track the different activities people take on your website.

So, setting up the pixel is necessary as if you don’t set up, you won’t be able to make your dynamic ads working properly.

Purchase, Add to Cart, and View Content are three Facebook pixel events imperative for dynamic ads.


Once pixel codes are installed on your site, you can check whether it’s working or not with the help of Facebook Pixel Helper, a free Chrome browser plugin.

When the plugin is installed, you would see a small logo icon appeared in your browser toolbar.

Next, you need to do is to visit the web page you want to explore, click on the Facebook Pixel Helper icon and you can check the events that are firing on that page.

In the below-given image, what Add to Cart page brings to you. The green checkmark shows the pixel is firing in a right way.

If you’re looking to expand the Add To Cart, you’ll find more information your website is giving to Facebook in order to see your dynamic ads working correctly.


2) Make a Product Feed

A product feed is that web page where all required product information asked by Facebook is mentioned. You can check the following list-

  • Product descriptions
  • Number of products in stock
  • Sizes in stock
  • Condition
  • Price
  • Image link
  • Shipping

When you provide this information, Facebook dynamically fills your ads with the information so that people can see them when visiting your website.

You can create a product feed in lots of different ways. The right method for you depends on