A number of foreign and domestic e-retail major players such as Amazon and Flipkart are expanding their business aggressively and it is expected that hiring activities will grow by over 30% in the sector creating up to 50,000 jobs in the next 2-3 years.
A recent study revealed that hiring in this industry is likely to rise by 20-30% in next few years due to the entry of domestic online start-ups and e-commerce MNCs into Indian marketplace. Besides, setting up of back-office operations for various global businesses is also a reason behind this growth.
Although hiring has been rather slow in the e-commerce industry over last couple of years but that may grow rapidly now by 33% over the previous year as a number of retail brands are going online.
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In fact, the study also revealed that there will be 15,000-50,000 jobs for data analyst professionals alone in forthcoming years as companies are hiring aggressively offering lucrative salaries to attract the right analytics talent.
Talking about the ecommerce scenario in India, there has been some very large merger deals in the country such as Flipkart recently acquired Myntra and even Snapdeal has got new investors.
“The deal will only make Myntra’s fashion business stronger and we will target more aggressive scale – to this end, our hiring will continue to be extremely aggressive but selective,” Myntra VP-HR Pooja Gupta told PTI.
“We are working also to make HR more Technology and Analytics driven and that focus will continue,” Gupta said.
According to Amazon, the global major and one of the major competitors for the domestic e-commerce players, the ecommerce industry is growing rapidly and there is still a huge potential for growth.
“Likewise, we have grown exponentially over the last 11 months and will continue to see growth. Our hiring will continue to match this pace and grow accordingly,” Amazon says.
According to the industry experts the sector is clearly on the edge for explosive growth.
Some of the main reasons behind this growth apart from the private equity investments in e-commerce companies are
• Proliferation of mobiles
• Development of digital payment platforms
• Social media usage
As per experts Fiscal 2014-15 is believed to be the tipping-point in this hiring growth in India and that e-commerce firms would be looking to hire across different levels of hierarchy and functions as this sector is in an investment phase. There will be aggressive recruitment across levels especially when it comes to delivery staff, digital marketing professionals, sales, operations, IT and data analytics.
One more thing that came up during the study is that the companies will also be hiring freshers to a considerable extent.
As far as remuneration is concerned, ecommerce has emerged to be paying better than the retail. In fact data analytics professionals are getting better compensation packages than banking and financial firms as well as IT BPO sectors.