• Your content is ultimately what you are projecting yourself
The first and the foremost thing that matters anyway is your content. Make sure it is the best and distinctive content, that is what people like and share further. Besides, post something new every day keeping your presence on the social media fresh and happening.
• Style Your content according to the social media outlets and users
Different social media outlets differ in many ways. You need to understand their types and post your content or updates accordingly. For instance, you cannot have similar contents for facebook, twitter and linked in. You are supposed to identify the social media networks features and post accordingly. Not just that even the users, they are also different from each other as in the one on facebbook and the other on twitter or linked in, they share different interests and ideas. You need to be wise here and deal accordingly.
• Keep your fans and followers engaged
Ask an open-ended question to your fans and followers and let them to chitchat among them and with you. This is how your social presence will get more exposure. Try responding to your fans and followers quite frequently. Besides, according to the facebook’s EdgeRank algorithm anyways, the posts that get the most engagement get the most exposure in the News Feed. On your social media outlet, talk about something which is in and the audience want to talk about and encourage the conversation with your own responses, as well.
[useful_banner_manager banners=25 count=1]
• Draw the attention of people you have not connected with yet
Engagement is how you can not only build relationship with the users on your network but also those who have not joined you yet. Try interacting with people on social media who aren’t yet following you. It could be a retweet, or an entertaining post on facebook or some educational content on any topic on LinkedIn.
• Make Sure you are up-to-date
Let the people have reasons to follow you. Keep yourself updated within you and with the outside world. Do something interesting and engrossing say posting some wonderful cover photos on facebook or something like that for not only your network but also the new joiners to interact.
• Never forget to take into account the time you post
The next thing or sorry the second thing that we missed is about the time when you post. Make sure you are posting at a favorable time for your audience. Understand what time of the day your audience is usually active on the social media outlet, try posting your content during that period. Trust me it works like wonders.
• Utilize new apps and features by Social Media Outlets
You might at a given point of time take them as a waste of time but if you consider these social media apps and features like Vine, Pinterest and facebook ads and so on, you will notice the good results quite often. They might not help with lead generation or any other metric but they keep the audience engaged guiding you to a lead generation. They make social media marketing more valuable you only need to experiment which one works best for you.
• Build hashtags for the events you hosted
This is another wonderful idea to reach more people and promote your content. Create a hashtag for the event you hosted for your joiners to network with each other and prop up your content. They might go ahead and forward it among their peers, friends or followers promoting the event and your company.
DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.