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- The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016.
- 83% of B2B marketers use email newsletters for content marketing.
- 76% of marketers see active growth in their number of email subscribers.
- Email marketing technology is used by 82% of B2B and B2C companies.
- 73% of marketers believe email marketing is core to their business.
- 47% of marketers report click-through-rates as the most important email marketing metric.
- 95% of companies using marketing automation are taking advantage of email marketing.
- Open rate of email’s by industry.
- Email marketing has an ROI of 3800%.
- 92% of online adults use email, with 61% using it on an average day.
- 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week.
- About 53% of emails are opened on mobile devices.
- 66% of consumers have made a purchase online as a result of an email marketing message.
- 75% of Gmail’s 900M users access their accounts via mobile devices.
- If an email does not display correctly, 71.2% will delete it immediately.
- Emails with social sharing buttons increase click through rates by 158%.
- Open rate is highest when companies send two emails per month.
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DSIM Team
DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.
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