By
DSIM Team
/ 06/05/2016
Last updated on November 12th, 2016 at 11:58 am
- The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016.
- 83% of B2B marketers use email newsletters for content marketing.
- 76% of marketers see active growth in their number of email subscribers.
- Email marketing technology is used by 82% of B2B and B2C companies.
- 73% of marketers believe email marketing is core to their business.
- 47% of marketers report click-through-rates as the most important email marketing metric.
- 95% of companies using marketing automation are taking advantage of email marketing.
- Open rate of email’s by industry.
- Email marketing has an ROI of 3800%.
- 92% of online adults use email, with 61% using it on an average day.
- 57% of email subscribers spend 10-60 minutes browsing marketing emails during the week.
- About 53% of emails are opened on mobile devices.
- 66% of consumers have made a purchase online as a result of an email marketing message.
- 75% of Gmail’s 900M users access their accounts via mobile devices.
- If an email does not display correctly, 71.2% will delete it immediately.
- Emails with social sharing buttons increase click through rates by 158%.
- Open rate is highest when companies send two emails per month.
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