Facebook pages are graduallymovingtowards becoming a small business websites, with multiple features designed to make it easier for businesses to promote their services.
According to the company, over 655 million people access Facebook exclusively via a mobile device. Across all devices, over 1 billion people visit Pages every month. Thus keeping this on priority, the new features have been especially designed for mobile devices.
Page owners can start using call-to-action (CTA) buttons on mobile. CTA buttons have been redesigned for mobile, with more prominent placement within a business’s Facebook Page.
Now Page owners can add new sections, such as Shop and Services that provide new ways for businesses to promote themselves on Facebook.
The new Shop section will allow businesses to sell products directly from their Page via the Buy button that was released earlier this year.
According to Facebook, in future, it planned to add more sections for Pages and call-to-action options as different types of organizations needed to highlight different information to meet their goals.
Explaining its drive in the blog post, Facebook said, “With over one billion people visiting Pages every month, people are already turning to Pages to learn more about businesses, and now we’re updating Pages to help businesses build mobile presence and communicate with customers more easily. The new features for Pages reflect our belief that no matter if you’re a plumbing company, a flower shop, a non-profit or a brand, your Page should house the information people are looking for, help you communicate with your customers and support your unique goals.”
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