Facebook Brings Metrics For User Retention Performance

Facebook Brings Metrics for User Retention Performance

By DSIM Team / 20/10/2018

Facebook brings new ways for mobile app marketers to target people who may stay engaged.

Marketers will get optimization options for returns on day 2 or day 7 after the installation of an app to find people who may be using it.

Facebook comes with a 2017 study that tells only 10-12% app users to remain active after 7 after the app download and only 4-5% stay active after 30 days.

This makes user retention necessary for app developers.

Apps that have been checking Facebook’s optimization are by now seeing results.

New User Retention Metrics in Ads Manager

Now there are for new metrics in Ads Manager to measure the retention performance of app install ad campaigns for advertisers.

The new metrics help to measure the number of people who opened the app after installing and also cost per retention.


Retention optimization and new metrics in Ads Manager are now globally available for advertisers.

Masters in
Digital Marketing
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.
Delhi School of Internet Marketing white 2

Watch DSIM Trainees Celebrating Last Day of Batch

About the author


DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

Leave a comment: