facebook_instant_articles

Facebook is making additional changes to its advertising policies for its Instant Articles product and will now enable publishers to add video ads into their content over the platform.

Facebook said it would allow publishers to place a single ad unit at the bottom of every Instant Article; that could increase ad impressions by up to 20 percent.

Publishers are already able to sell and display ads themselves inside Instant Articles. They get 100 percent of the resulting ad revenue from this. But if they give the space to Facebook to sell, then Facebook takes a 30 percent cut. Video ads are, therefore, a move on Facebook’s part both to bring publishers on side and also to increase its own advertising business.

It’s the latest evolution for the Instant Articles program, which allows publishers to host content directly on Facebook instead of posting links to direct users back to their own websites. Facebook said Instant Articles will be available to all publishers from April 12.

Publishers will soon be able to place both auto-play and user-initiated video ads within Instant Articles, said Mr. Roberts, Instant Articles product manager at Facebook.

[su_box title=”More From DSIM” box_color=”#c7c7c7″ title_color=”#000000″ radius=”5″]1) CASE STUDY: How HP uses social media platforms to engage more customers and uses it as a marketing tool?

2) FUNDING: 21 Indian Startups Making News This Week (21 March – 27 March)

3) Interview: An Interview with Mr. Dhyan Unmesh, Founder of www. friendsofmediation.com and DSIM’s Ex-Trainee[/su_box]

leaficon
Advanced
Digital Marketing Training Program
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.

Watch DSIM Trainees Celebrating Last Day of Batch

Watch Demo

DSIM Team
DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.