Four Tips on How to Use Case Studies to Build Your Brand Online

Digital Marketing

By DSIM Team / 12/06/2013

Last updated on January 2nd, 2014 at 06:55 am

You case studies are quite helpful in building your brand online. Out there customers are looking for a product or service they need but are not aware with respective product or service well. So before buying the product or the services from you they need to do a research to confirm that they are going to get the best thing available. Consequently, they will look for all such information such as case studies that will help them judge the product or services better. Your client could be any one an individual, a company itself and so on.

Consumers are not going to be converted into a sale through hard sell techniques. They want to know what you can do for them to resolve their concern. They are expecting a more positive relation with your brand before even purchasing the products. In such case, case studies prove to be real effective in building your brand online and driving qualified leads to your sales funnel. However, there are certain guidelines that you must consider while using a case study effectively for brand building. Here I am going to share a few primaries of them.

Contents

The Product accounts for it!

1

Things have changed to a great extent; people today hardly buy anything without going through what other people have experienced with that product or service. In such a scenario, case study provides a proof of accomplishment that the company has made. Hence, your case study must reflect how effective your products and services are in solving the concerns of the customer by in-depth analysis and comparison. Not just that if your prospects get a value out of your case study and get their issue resolved, they are more likely to share it getting your product and service viral and building your brand at the same time for online success.

 

Distribution of the Case Study

2

Your client had a very good experience with you and you have a wonderful case study for your company but all is in vein if your case study is not online to reach the masses defying all boundaries. So first get your case study online and get it visible. You can do it by posting or tweeting about your case study. Distribute your case study throughout on different platforms where your prospective clients are more likely to spend their time. Besides, you can write guest post case studies on relevant websites driving more qualified traffic back to your site and increasing awareness about your brand.

 

Talk about Numbers

3

It is always better to talk simple and solid when it comes to your achievements. Don’t simply talk about how successful you were with that client. Rather talk about numbers in your case studies. Make sure you sketch out the client’s goals, what you did to achieve that and what was the result at the end. Don’t be afraid to talk about what went wrong and how you triumphed over it. Truthful case studies are quite helpful for your prospect to link to your brand on a more personal level.

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Presentation of the Case Study

4

The presentation of your case study matters a lot for you to attract the right segment of prospects. You may go ahead and create a range of new media content to flaunt your case study depending on your industry. Besides, we recommend using graphs, images and inforgraphics with the content. You can also make use of videos if applicable. If the video that you have attached to your case study is informative, useful and visually appealing, your case study tends to get shared and get viral increasing your brand awareness among the people online.

These were a few tips on building your brand online through your case studies. So if you have your success stories to tell to your masses, it is high time that you have not formulated it to showcase it online. Case studies are found to be real effective in case your clients are researching about your product and services. So go ahead and put together all the requisite data of your success and make a few case studies for your clients to get a lot of value out of it.

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