Google has added a new feature to paid search result that was displayed earlier only in organic search snippets.
This February, “People Also Search For” box was updated for organic search and now it will be appearing in paid search ads.
This is the rare case of paid search guides accepting a feature that was available in organic search.
This “People Also Search For” suggestion may be helpful to advertisers when it comes to keyword research.
Here, is what the “people also search for” feature looks like now:
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