Google on Wednesday announced two new initiatives to strengthen its enterprise presence in India, with a focus on new startups and legacy businesses in the country.The company says it will offer credits worth $20,000 for Google Cloud Services for 1,000 startups in India over the next one year starting from 2016.
These credits will be offered to the startups that are incepted within 5 years and have gained less than $5 million funding.
In addition, Google also said it would cover the fees of Google Apps for any business locked into an enterprise agreement (EA) with another provider until its contract runs out.The company will also chip in on some of the deployment costs and estimates that corporates could save up to 70% by switching to Google Apps for Work.
Currently Google has over 2 million paid businesses using its app services, a number that Google wants to increase significantly.
Google for Work president Amit Singh said, “Startups in India have really taken to Google’s business suite with 80 per cent startups going for the company’s services.”
Mr Singh further added, “Google already works with companies such as Hero MotoCorp, Royal Enfield, Bombay Dyeing and Welspun as well as start-ups like Commonfloor, ixigo, freshdesk and housing.com. It also has Snapdeal, Flipkart, Ola, Paytm and Freecharge. “With the second largest developer population in the world, India is poised to be home to the next generation of global software firms. We will further bring down the barriers for companies to make the switch to Google Apps.”
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