Google’s most recent version of Chrome for desktop will disable most videos with sound from playing automatically.
So, now users won’t be barraged with undesirable sound from videos when browsing Chrome.
However, there have been kept special cases for videos that Google sees the individual user is interested in; determined by three factors:
- The user has played the video before
- The screen was clicked on at some point during the browsing session
- The video appears on a site that the user has added to their home screen on mobile
Google has taken a comparative measure against video notices that autoplay with sound. Nonetheless, those promotions are currently being blocked totally in the Chrome program on both desktop and mobile.
While Google will not entirely block videos in Chrome that are designed to autoplay, users will have to trigger them to play manually.