Google India announced the launch of campaign called ‘Helping Women Get Online’, which aims at educating 50 million women about internet and helping them get online in a year’s time. Not just that, the initiative also aims at allowing easy internet access points for women in the country.
As a part of the initiative, a specially designed website ’www.hwgo.com’ will be promoted by Google. This website, available both in Hindi and English, will host educative content on the basics of internet and other content that is relevant for women in India. Besides, there will also be a toll free helpline number 1800 41 999 77 to help Indian women with their queries on internet.
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Google has partnered with various other companies to accomplish various purposes. Intel, HUL and Axis Bank will support the program by driving this initiative through the joint outreach efforts including Internet training in their digital literacy efforts. Intel is also going to launch a mobile app called ‘Easy Step’ for women that they can get at Android playstore. Companies like Johnson & Johnson, Indiatimes.com, Healthkart.com and Babyoye.com will create and share content relevant for Indian women on this initiative’s website. Besides, IMRB who will be the research partner for the initiative will help track the impact of the initiative on women in India.
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