How a female entrepreneur started a transport company Lorryguru?

About Lorryguru is an online platform to advertise and search for return loads, regular transport and courier work of lorry. Lorryguru was founded in October 2012. It’s headquarter is located at Thalari Street, Nagari, Chittor district of Andhra Pradesh. Lorryguru faces competition mainly from Truck Suvidha, EDI, and Loadkhoj.

lorry guru

Idea behind Lorryguru

Two years ago, the founder of Lorryguru, Manjusha wanted to move a load of granite stones from Chittoor to a place called Kadayam near Tenkasi in Tirunelveli district of Tamil Nadu. She hired a transport agent who later failed to arrange for a suitable truck/lorry for transporting the material. Further the agent wasted 4 days of time just trying in making arrangement for a vehicle. Manjusha using her contacts found out a vehicle which was 70 km’s away from Chittoor in Renigunta, near Tirupati. Manjusha discussed this with her transport agent about it on the second day, but due to commission problem, he was not able to finalize it.


Manjusha had material to be transported, but not vehicle. It was a frustrating experience for hers. Finally, after five days of waiting and idle time, the agent however managed to get a vehicle for transporting the granite slabs from Chittoor to Kodayam.

Manjusha was hassled with the experience. She thought about how people would be facing problems with such a silly transport systems in the region. This inspired her to come up with a solution – The Solution! And the result of that idea is

Manjusha, with her husband and business partner, Purushotham, who is an ERP consultant and programmer, both finally decided to create a user-friendly platform for freight exchange. The idea was to develop a platform where customers, lorry owners, transport agents and companies could exchange relevant information on freight exchange.
It is often a problem and a loss for lorry owners who have to deliver goods to a destination, and return with an empty lorry. This also adds to the costs of the customers. “So, why not advertise and let people know that there’s a lorry available at a certain time and with a certain capacity to go to a certain destination. There may be someone who needs the service,” says Manjusha.And then, was started.

[su_box title=”More startup of the week choosen by DSIM:-” box_color=”#c7c7c7″ title_color=”#000000″ radius=”5″]1)How Flexiguru is solving the needs of students by combining content with videos and making it their USP?

2) How the “Make in India” campaign of PM Modi inspired an entrepreneur to start a hyper-local service marketplace Bro4u?[/su_box]

Why we choose Lorryguru as Startup of the Week?

• Lorryguru is really a new idea to use tech in transport industry for freight exchange.

• It has seen a tremendous growth cycle in a few months.

• It provides a unique platform where Lorry owners and customers can post requirement for load or Lorry.

• Today, the platform manages a fleet of over 10,000 lorry owners and companies and individuals with a requirement for transportation of goods.

• It also serves as an information resource for different Lorry models, parts and regulations like permit, VAT, RTO etc.

Presently, features the latest models of vehicles to the basic ones to meet a variety of customer needs.

Challenges, growth and implementation of the project

Coding, programming and creating the platform was easier than convincing and getting Lorry owners to register their fleet of Lorries on the platform. When the project started, Manjusha had to work harder and harderand perform various tasks including meeting with the lorry owners association to make them understand the concept and convincing them to choose the platform to marketing the platform to businesses and customers, visiting toll gates to understand the costs and charges involved.

A lot of effort was put in by her marketing team to promote themselves so that to attract the small and major industries in the region to list their freight exchange requirements on the website. Convincing lorry owners, from single lorry owners to big freight companies, to place their Lorries on took time for the owners and individuals with a requirement of transportation of goods.

Within just eight months, the portal had 200 lorry owners / transport companies and customers signed up on the site which if we talk about today’s scenario has grown to over 9000 lorry owners and companies and individuals with a requirement for transportation of goods.

[su_box title=”More From DSIM:-” box_color=”#c7c7c7″ title_color=”#000000″ radius=”5″]1) An Interview with Co- Founder of, Shobhit Banga and Supriya Paul

2) 11 types of bosses you’ll find in every company

3) How a road trip to Kutch led the foundation of an Indian Ethnic product portal Craftsvilla?[/su_box]

Digital Marketing Training Program
For working professionals & entrepreneurs
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.
Watch Demo

Digital Marketing Training Program
for professionals & job seekers
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.
DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.