How Bingo’s #CraziestPlacesToEat Campaign Generated Over 300% Reach

By DSIM Team / 16/07/2014

About Bingo!

Bingo! was launched in March 2007 with a wide range of exciting packaged salted snacks. The range includes multiple flavor variants of Potato Chips & Finger Snacks.

Objective

• Generate brand awareness and increase wide reach with the help of its Twitter campaign #CraziestPlacesToEatBingo(a 1 day activity )

Execution

• Twitter page was created and hashtag ’#CraziestPlacesToEatBingo was promoted.
• A series of illustrations were put together to imagine and gratify interesting requests.

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Results

 562 Mentions – Trended in India, Trended for 24hrs in Mumbai
 Total Tweets (including Retweets)– 819
 Total Reach – 456,878

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About the author

DSIM Team

DSIM Blog is created to help you to know all aspects of Digital Marketing ranging from basics of Digital Marketing to Advance Level Topics, Read our posts and feel free to reach our team for any queries.

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