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Overview
About Aryan Florist
Aryan Florist has now grown to cater to the floral needs of consumers in more than 100 cities of India.
The Journey with Adwords
Aryan Florist started using Google AdWords in 2004 with a modest budget of Rs.200 per day, which has increased to around Rs 2000-3000 per day at present. It all happened due to the value derived from this advertising medium.
Business has scaled phenomenally using AdWords. Besides, the company received more flower orders than usual especially with season-specific campaigns. According to them, they even increased their budget for such campaigns. For instance, they increased their budget to as high as Rs 10,000 per day for their Valentine’s Day campaign and used texts and keywords specific to Valentine’s Day in their current campaigns to make them more relevant for the season.
Even through, the Valentine’s Day campaign was run for a small period only (Feb 7- Feb 14), it gave some wonderful results which are as follows:
• website traffic increased from 100 visits per day to 600-700 visits per day
• 70-75 orders in that week
• 30-35 of those who purchased the products, visited the website again and continued to place orders
“Today, AdWords accounts for 70% of its web traffic and for 90% of its business, proving to be a key ingredient in the success formula for Aryan Florist.”
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Why Google Adwords
About Google Adwords
Words by Rishi Sachdev, Founder, Aryan Florist
“The flexibility to change your AdWords campaign budget at any time and adjust campaign geo- targeting at the country, region and city levels are the two most important features of Google AdWords.”
The Takeaway!
Start Google AdWords campaigns with a modest budget, focus on the right keywords and ad texts and then scale-up their investments gradually.
Learn from real practitioners not just trainers.
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