By
DSIM Team
/ 06/05/2014
Last updated on July 18th, 2014 at 12:14 pm
Contents
Company Profile
Objectives
• To amplify current content & engage a larger audience base
• To build the follower base on the Lenovo LinkedIn Company Page
• Serve as a test for defining B2B social media initiatives in future
Solution
• Optimize content based on real time data for target segments
Why LinkedIn?
• Opportunity to expand social media presence
Results
• Achieved four times the post-level engagement rates when compared with display averages
Words by Rod Strother, Director, Digital and Social Center of Excellence, Lenovo
“With LinkedIn, we’re seeing a lift of 17% in brand favorability.”
“We’re already looking at how we can extend this into other markets and we’re having conversations with colleagues globally.”
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