Last updated on July 18th, 2014 at 12:14 pm
Contents
Company Profile

Objectives

• To amplify current content & engage a larger audience base
• To build the follower base on the Lenovo LinkedIn Company Page
• Serve as a test for defining B2B social media initiatives in future
Solution
• Optimize content based on real time data for target segments
Why LinkedIn?
• Opportunity to expand social media presence
Results

• Achieved four times the post-level engagement rates when compared with display averages
Words by Rod Strother, Director, Digital and Social Center of Excellence, Lenovo
“With LinkedIn, we’re seeing a lift of 17% in brand favorability.”
“We’re already looking at how we can extend this into other markets and we’re having conversations with colleagues globally.”
Digital Marketing Training Program
For working professionals & entrepreneurs
Learn how to market a business online just like experts & agencies do it.
Learn from real practitioners not just trainers.
Learn from real practitioners not just trainers.
Interested In Earning Money Part Time…?
Important Links