Contents
About Penguin India

Objective

To increase awareness about Spring Fever by sharing details of each day’s events.
To increase Facebook likes and engagements with user to build a conversation platform.
To add an Event page in order to inform user in advance.
Execution
Keywords, Geographical targeting and other features were used on Facebook Ads to target people interested in books, author, and reading.
Facebook Page was regularly updated about authors and events for the fans to engage about the Spring Fever.
Sponsored stories were used to spread its Spring Fever message.
Facebook platform was used for allowing ticket requests and event registration
Results
Via App, 7,431 requests for passes were requested.
Penguin got a database via app that allowed a better communication with Facebook fans about upcoming events, book launches and more.
All events’ tickets ran out of stock as a large number of people started requesting for tickets and registering for events through Facebook.
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