About Penguin India
To increase awareness about Spring Fever by sharing details of each day’s events.
To increase Facebook likes and engagements with user to build a conversation platform.
To add an Event page in order to inform user in advance.
‘AliveNow’, a Spring Fever 2013 app, was built by social media management team on the Penguin India Facebook Fan Page. App was the Like- gate, people needed to like the page to enter the app. Fans could browse through events or register and request passes to specific events
Keywords, Geographical targeting and other features were used on Facebook Ads to target people interested in books, author, and reading.
Facebook Page was regularly updated about authors and events for the fans to engage about the Spring Fever.
Sponsored stories were used to spread its Spring Fever message.
Facebook platform was used for allowing ticket requests and event registration
More than 20,000 likes were added within the time frame of the campaign.
Via App, 7,431 requests for passes were requested.
Penguin got a database via app that allowed a better communication with Facebook fans about upcoming events, book launches and more.
All events’ tickets ran out of stock as a large number of people started requesting for tickets and registering for events through Facebook.
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