Last updated on September 2nd, 2014 at 04:57 pm
With 500 million Tweets a day and 230 million active users, Twitter can prove to be an amazing marketing platform if leveraged well whether it is a start up or a well established business.
If you are an active Twitter user and are sharing the right content mix, not only you can reach a larger audience or generate more leads but can also become the go-to source when customers are ready to buy.
However, for now we are going to talk about how Twitter can help your small business and that should you invest time in twitter or not? So, let me walk you through the ways you can make most out of Twitter and help your small business grow faster.
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Stand out with Twitter
Think of ways you can stand out with Twitter. Reward Twitter followers with special perks, provide them with deal, discounts, coupons, offers and so on, and encourage them to share their experiences on twitter. This will bring your brand in front of a much larger audience.

Be consistent no matter what
Never overlook your mobile users
Respond to your customer

Connect to your target audience

I hope you must have got by now that Twitter isn’t made for big companies only and that any business that knows about the trivia of conversation can find a place on the platform. You just need to pay attention to your customers and respond to their queries, comments and complaints. Besides, try to hold their interest with fun facts, local flavor and real-time information.
If you know some other ways to grow your twitter follower count do share with us in comments.
Learn from real practitioners not just trainers.